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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? How to Audit Your Email Campaigns.

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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Looking for more foundational information on email deliverability?

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This Month in Email: A Recap of Email Marketing in February 2023

Litmus

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. for its AI-powered email marketing engine. AI-powered sales email coaching platform Lavender raised $13.2M

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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. But did you know over 14 of all emails never make it into the inbox?

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Regardless of the level of expertise in marketing or sales, it is paramount to be equipped with the requisite knowledge to ensure compliance and maintain efficacy in outreach endeavors within the framework of these evolving regulations.

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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.