6sense

AUGUST 29, 2021

Sales, marketing, and growth operations are all now speaking one truth, and our entire process is data-driven.”. – Lisa Sharapata, VP of Marketing, MindTickle. Inform go-to-market strategy. Sales, marketing, and growth operations are all now speaking one truth, and our entire process is data-driven.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Marketing Insider Group

AUGUST 18, 2015

In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? That’s content marketing. I actually love small businesses.I

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Hubspot

MAY 2, 2017

Organizations such as Ocean Conservancy, Human Rights Campaign, and Girl Guides of Canada are all embracing this social network, and setting it up is more simple than you might think. For example, at FrontStream, we put together a geofilter for P2P Forum back in March. Snap to it. Swiiiiiipe right or ask us how to find it ♥️

Peer-to-peer 68

Peer-to-peer P2P Social Networks Curation 68

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Hubspot

AUGUST 20, 2019

Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. What’s your fundraising campaign goal ? Individual Event Donations.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Biznology

FEBRUARY 12, 2013

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

LEADership

AUGUST 20, 2013

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. So I decided to focus next on search marketing as Part Three in the Back-to-School B2B Primer series. It’s not about YOU. It’s about THEM.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40

Vidyard

DECEMBER 13, 2016

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. The odds are stacked against you. And she’s right.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential. This is what led us to break out of the B2B vs B2C marketing battle. Degrees of Separation.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As a B2B marketer, this is one of the biggest challenges—how do you make your target audience move from simply knowing you to engaging with you, buying from you, staying loyal and recommending you to others? How do you create this value?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. How do you make better marketing decisions? Align Social with Sales & Marketing.

Social Media 96

Social Media Media B2B Tips 96

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. He also has a deep background in SEO and digital marketing in general. And what I mean by that is as marketers, we literally decide that we’re like marketing God in that we can put value on anything and it’s only valuable if we can directly correlate it to revenue.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. He also has a deep background in SEO and digital marketing in general. And what I mean by that is as marketers, we literally decide that we’re like marketing God in that we can put value on anything and it’s only valuable if we can directly correlate it to revenue.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. Clearly, targeting the proper keywords is essential to any search marketing campaign.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Zoominfo

MARCH 2, 2021

To suit larger enterprises, Shopify offers personalized migration services as well as a wholesale sales portal, customizable API, and multi-channel campaign management. This includes add-ons, integrations, and marketing solutions to inspire and support enterprise expansion. All Shopify plans have monthly terms. Payment Depot.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence. Why Steve from Blue’s Clues for the campaign?

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Hubspot

MAY 29, 2017

In 2016, Death Wish Coffee was named the winner of a small business marketing competition held by software company Intuit. But color can have quite an impact in marketing -- shades of blue, for example, have been found to invoke feelings of trust. That makes them especially conducive to temporary promotions or campaigns.

Banners 76

Banners Youtube P2P Paid Search Agency 76

Zoominfo

MARCH 2, 2021

To suit larger enterprises, Shopify offers personalized migration services as well as a wholesale sales portal, customizable API, and multi-channel campaign management. This includes add-ons, integrations, and marketing solutions to inspire and support enterprise expansion. All Shopify plans have monthly terms.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Hubspot

NOVEMBER 4, 2015

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit. The key to P2P fundraising success is giving supporters the tools they need to succeed.

P2P 28

P2P Promotion Peer-to-peer Campaigns 28

Heinz Marketing

JULY 16, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Definitely check out : Hyper Growth Marketing Sales Conferences. He’s the VP of Marketing at drift.com. Today is no different.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Convince & Convert

SEPTEMBER 15, 2011

It’s called The New Relationship Marketing. I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. Is doing more in social media, or participating more with relationship marketing, is it a linear relationship? In your case, you are the relationship marketing expert.

Curation 142

Curation Work Management Marketing Management Lock-In 142