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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. New capabilities. Get MarTech!

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. How can GDPR be good for email marketing campaigns?

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Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences

SendGrid

As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns. For example, receiving a deluge of Father’s Day marketing emails can bring […].

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. But it's hard to find emails when you are looking for them!

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Most end-of-the-year roundups and future year predictions tend to be full of “what’s new” and exciting for marketers. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. You don’t have to see Apple’s new “Privacy.

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The Email Marketing Checklist: 30 Things For Every Successful Campaign

SendX

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. The last thing you want to do is to turn off potential customers simply because you send out the wrong sort of mail.

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A Guide to Campaign Monitor Pricing

SendX

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? ActiveCampaign has 3 plans: Basic ($9/mo), Unlimited ($29/mo), Premier ($149/mo).

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