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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. What is the number one goal of content marketing? Share your opinions as long as they are informed, based on experience, and seek to help your customers. So go for it!

Opinions 299
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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing.

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15 Expert Opinions About Business Data

Zoominfo

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Keep reading for our top fifteen expert opinions regarding the importance of business data. “If Data-driven marketing is never ‘done’. Anna Fisher, Senior Director of Marketing, ZoomInfo.

Opinions 147
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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246
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Influencers are People, NOT Campaigns

Onalytica B2B

No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. If you insist on treating your influencers like campaigns, then guess what – they’ll act like campaigns. Read on for 6 tips.

Campaigns 262
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How marketing campaigns can go wrong

Martech

Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. Cugelman had to approach marketers who made mistakes in order to document and study them. Get MarTech!

Campaigns 119
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Expert Insight: How Can Marketers Improve Campaign Integration Efforts?

KoMarketing Associates

Although the majority of marketers believe that their ad campaigns are fully integrated and effective, previous research suggests that many customers disagree. Why do you think there is a disconnect between marketers and customers on the level of integration? How can marketers improve their online targeting efforts?

Campaigns 189