4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing
Marketing Insider Group
AUGUST 3, 2020
In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. So, if your company is running a large campaign or building a new sales model, it could take a long time and a lot of sunk costs before you optimize things to perfection.
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