Remove campaign
article thumbnail

Beyond Email: Creative Ways to Use Your B2B Marketing Database for Multi-Channel Campaigns

Lake B2B

Email marketing remains a cornerstone of B2B outreach, but it’s no longer enough to operate in a silo. Today’s savvy marketers understand the importance of diversifying their strategies to reach target audiences across multiple channels.

article thumbnail

Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cross-Channel, Multi-Channel and Omni-Channel Marketing Explained

LeadsRX

The days of measuring the marketing performance of one channel, because you only ran a TV ad with an 800 number to entice customers, are long gone. Today’s successful marketer runs campaigns across multiple channels to reach consumers wherever they may be. WATCH THE VIDEO.

article thumbnail

Multi-channel Content Marketing: How to Repurpose, Organize and Scale your Digital Campaigns

DivvyHQ

In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.

article thumbnail

5 Steps for Maximizing your Multi-Channel Holiday Marketing Campaign

TowerData

Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority. Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season.

article thumbnail

Using Digital Channels with Precision: Mastering Multi-Channel ABM

Madison Logic

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM). Which Channels to Include in Your ABM Strategy?

article thumbnail

4 Specialist Perspectives on the B2B Multi Channel Strategy

Inbox Insight

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?