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What Is a Microsite?

ClearVoice

What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., separate from a main company URL) and is meant to serve a specific campaign, brand or product. Microsites are often created for large campaigns that have a specific goal, different from general company awareness.

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Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Got a great campaign idea? Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems.

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3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

If online advertising isn’t a meaningful part of your B2B marketing program, you may have dismissed the recent uproar caused by Firefox’s decision to block third party cookies. Many B2B marketers will be impacted as well. One of the biggest casualties will be your campaign microsites. The Simple Solution.

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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. marketing Click To Tweet. Read on to find out why.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Not even their marketing leads! Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. Yes, your campaign can start small.

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BMW Takes a Page from Snapchat in New Snowchat Campaign

Convince & Convert

If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. 8 seconds , BMW’s campaign hits the happy medium with a snackable yet fun interaction. In the spirit of the campaign, here’s my Snowchat to you.

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