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How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. Merchandise that stands the test of time.

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How Sur La Table uses AI to power customer experience

Martech

The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website. Evolving roles for marketers The AI tool generates a high volume of data, allowing it to find many more actions that can improve customer experience.

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Targeting B2B personas in the right channels to optimize campaigns

Martech

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Wasted media.

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6 Tactics For Better Back-To-School Campaigns

TowerData

Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

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Creating Creative Video Campaign

Stevens & Tate

This one-day event with a history of high-profile commercials often means a lot to marketers and business owners. And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. For video marketers, this means a lot as far as video marketing ideas are concerned.

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New Gartner report challenges conventional wisdom on holiday marketing

Martech

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. This year, refining holiday marketing campaigns to meet the moment is critical.

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