SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. This year, refining holiday marketing campaigns to meet the moment is critical.

Gartner 120

Gartner Marketing Report Planning Paid Search Agency 120

Biznology

FEBRUARY 15, 2017

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. 54% calendar.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Martech

MARCH 21, 2024

Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. It can also generate tailored campaign content for various audience segments throughout the customer journey.

Multivariate analysis 62

Multivariate analysis Merchandising Work Management Marketing Management 62

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Account Based Marketing 87

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 87

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. That’s a loss aversion mention.

Email Marketing 117

Email Marketing Examples Urgency Marketing Merchandising 117

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Biznology

FEBRUARY 15, 2018

” campaign. The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Martech

NOVEMBER 28, 2023

Dig deeper: 5 Black Friday trends marketers can act on this holiday season On Black Friday, online sellers saw total orders up 5% YoY and gross merchandise volume up 6%, according to ecommerce platform BigCommerce. Adobe Analytics measured YoY growth at 7.5% — slightly lower — and sales at $9.8 billion for Black Friday. Between 9 a.m.

Spending 108

Spending eCommerce Merchandising Pricing 108

Martech Advisor

FEBRUARY 13, 2020

Fashion marketing focuses on creating and managing advertising campaigns for fashion brands, products, and services. The fast-paced industry keeps marketers on their toes to devise creative campaigns to present fashion products artfully while achieving conversions and ROI. Fashion Marketing Definition.

Course 78

Course Merchandising Planning Work Management 78

Optinmonster

MAY 2, 2022

You can collect donations from readers or run crowdfunding campaigns. Sell Merchandise. Market Your Services. You can learn more about affiliate marketing with our complete guide. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. Market Your Services.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns. Loyalty campaigns.

Personalization 121

Personalization Loyalty API eCommerce 121

Valasys

APRIL 5, 2024

That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. This article dives deep into referral marketing’s cousin, performance marketing. What is Referral Marketing? Higher Conversion Rates: Referred customers convert and buy more compared to other marketing strategies.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Brandpoint

JUNE 23, 2021

The speed-to-market of the MAT and Premium MAT Releases allows for clients to try different terms, messages and assets to find what really fits for their audiences. We have a client that’s in an extremely niche market — they have a very specific, narrow client-base that would even consider them. Penetrating New and Larger Markets.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

Biznology

MAY 26, 2016

Promotional products have really stood the test of time in the marketing world. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world. It is called the British Promotional Merchandise Association.

Promotion 132

Promotion Merchandising Product Effectiveness 132

The Lead Agency

JANUARY 18, 2023

As the new year kicks off and teams return to work, marketing events calendars are filling up quickly. If you are a B2B marketer, you know January is a big month full of planning events, from client events to virtual and in-person events. 92% of trade show attendees come to see and learn about what’s new in products and services.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

DemandBase

MARCH 16, 2020

Account-Based Marketing has entirely changed what I do. First, I like to check in on my ad campaigns. I’m primarily looking at the “Lift” we’re getting as a result of the campaigns. I check in on my automated advertising campaigns. I check in on my automated advertising campaigns. ADVERTISING. SITE PERSONALIZATION.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Marketing Insider Group

MAY 17, 2021

Use this information to target potential attendees in your promotion campaign. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Christina Tomlinson is the VP of Marketing & Events at Pathable. Create an attention-grabbing event page.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Martech Advisor

JANUARY 31, 2020

In January, when the holiday season was wrapping up and Chinese New Year arrived, the creativity of marketers had to race across the world, with no pause for breath. How did 2020 start for marketing technology? Dating App Launches Merchandise Store to Celebrate Finding a Match. Chinese New Year.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Litmus

JULY 12, 2021

Opposites give each other meaning and provide email marketers with opportunities to experiment and have fun. In 2020, Alibaba sold $74 billion worth of merchandise on Singles’ Day, up from an already impressive $38 billion in 2019. email marketing, you may be a little unsure about how to mix sales campaigns with relationship status.

Email Marketing 107

Email Marketing Examples Marketing & Strategy Marketing Strategy 107

Spiralytics

FEBRUARY 26, 2023

However, there are other creative ways to earn via TikTok even without having 10,000 followers such as affiliate marketing, selling your account, and more. The final amount you can earn depends on several factors like video views, engagement, affiliate links, brand deals, merchandise sales, and more.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds , marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). Read on to learn: What is content marketing automation? How is content automated?

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Personalization 75

Convince & Convert

MAY 19, 2016

All proceeds from merchandise in The Period Shop benefited Susan’s Place, a NYC-based transitional residence for homeless women. An inspiring part of this campaign is how the customer with a vision, Sarah M., Get more content like this , plus the very BEST marketing education, totally free. Tell the Story Behind Great Ideas.

Ideal Customer Profiles 90

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 90

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Salesforce Marketing Cloud

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Each business function “spoke” (marketing, sales, service, etc.) In marketing, teams may instantly access customer engagement data from within messaging app Slack, and create email campaigns. Using AI prompts, marketers look forward to generating suggested emails and subject lines based on historical data.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Valasys

MARCH 20, 2024

Affiliate marketing generates over 25% of total online retail sales , and nearly 80% of brands now have an affiliate program. Get Specific with Niche Affiliates Mass marketing rarely converts well through affiliate partnerships. Beauty brands often collaborate with micro-influencers on YouTube and TikTok to market their cosmetics.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

SmartBug Media

AUGUST 21, 2023

Sephora’s Beauty Insider program offers free merchandise. Similar to the examples listed above, the incentive needs to correspond with your company’s target market, mission, and messaging in order to provide value. Acquisition costs include any marketing or advertising efforts aimed at non-existing customers or potential buyers.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Valasys

JULY 2, 2021

Besides this, practical and informative merchandise information makes it easier for you to improve your long-term purchaser terminal. However, most brands missed one command thing in their product specification, which helped their valued customers to understand their merchandise. How to Write Productive Description That Supports Sales.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. They might even resent having to comb through marketing emails to find the messages they want.

Burn Rate 79

Burn Rate Opt-out Opt-in Ad Frequency 79

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Marketers who acknowledge and address this demand will be able to build relationships with customers that keep them coming back for more. Take a clothing retailer, for example.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130