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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152
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How to Plan a Video Marketing Campaign

DivvyHQ

Planning, producing and promoting video content is often more challenging than other content formats for a variety of reasons. But when you get a taste of the results, video marketing campaigns are worth the effort.

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Exploring Email Open Rate Benchmarks in Marketing

SendX

Email campaigns are a cornerstone of successful outreach in the ever-changing world of online marketing. The open rate, or the percentage of sent emails opened by consumers, is critical to developing accurate data to inform the direction of a company’s marketing plan.

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Step-by-Step Planning for Well-Timed Content Marketing Campaigns

Content Marketing Institute

Timing content marketing to a special day often is a good idea. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute. You catch the peak of the interest in a topic and amplify your content assets in a more effective way.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

Strategic-IC

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. Marketing and Sales Are Not Aligned.

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. It needs adequate planning. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.