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Writing on the Web

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SEO and Content Marketing: A Love Story

Writing on the Web

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.

SEO 100
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3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, Salesforce.com and and several others. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100
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Content Marketing Matters: What’s Your Brand Personality?

Writing on the Web

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

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Social Business Success Starts at the Top

Writing on the Web

An overwhelming amount (86%) of respondents said that CEO involvement in social media campaigns is “somewhat important” to “mission-critical.” Expressing the value of social media campaigns to other employees is also vital to a company’s success. 4 Time-Saving Tips for Social Media Marketing.

Business 100
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How to Blog without Boring Readers in the Holiday Season

Writing on the Web

Some popular general topics would include holiday marketing ideas , shopping trends, or gift guides. Marketing – Businesses use blogs for marketing, no doubt about it. Holiday themed marketing campaigns and giveaways are very popular. Choose a charity to support and feature it on your blog.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

To keep track of your efforts, make use of analytical tools to help you measure every part of your social media campaign. Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Focus more on quality and not quantity. Ignoring social media return on investment. Ignoring user comments.

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Creative Work, Blogging, Writing and Resistance

Writing on the Web

It doesn’t matter whether you’re trying to put together a 300-word blog post, a novel, a political campaign, complete a mural or sculpture, compose a symphony, or create a new app. Anytime you take a principled stand in the face of adversity, you risk provoking the demons of Resistance.