Onalytica B2B

OCTOBER 11, 2017

A quick search for “influencer marketing” on Google Trends provides a clue. In marketing terms, this suggests something more than just a trend is happening. The market has certainly moved forwards. Influencer Marketing – Market Maturity Model. ” Amanda Maksymiw, Content Marketing Director, Fuze.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

NOVEMBER 24, 2016

B2B brands typically do not leverage opportunities throughout the festive season in their marketing activities, simply because they’re not too sure what to do and whether it is really worth it. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

SEPTEMBER 6, 2017

So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives. This week, we try and help you start creating your own influencer marketing strategy. Content marketing – amplifying earned media value of your content.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used. REQUEST A FREE DEMO.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Onalytica B2B

MAY 18, 2016

As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. We thought its time to share with you everything we learned from creating over 200 highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more so we created this comprehensive guide.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

SEPTEMBER 22, 2017

Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The walls crumbled around the paid, celebrity-led influencer campaigns in 2015 when the FDA reprimanded Kardashian for posting an image on Instagram endorsing a prescription drug without listing the side effects.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

AUGUST 17, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. For the lack of a better analogy, if influencer marketing were to take human form, it would be an awkward just post-pubescent teenager.

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

NOVEMBER 21, 2017

Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and marketing), LinkedIn and how to build trust online, across North America and Europe. WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Within the platform there are uniquely four ways in which we can help you to identify/validate influencers for your clients /campaigns; by using any of the below options you can select an influencer set formed by your exact needs: Topic Search.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Influencer Relations / Marketing Consultant at Snow Solutions.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

AUGUST 31, 2017

Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We didn’t call it content marketing at the time.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

SEPTEMBER 16, 2015

Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. Location: Bethesda, MD, USA.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. What we mean by ‘always-on’ is that this is a consistent, long term approach, rather than a campaign mentality. ” Joe Martin , Global Strategic Marketing, Adobe. Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. Alicia Russell – Product Marketing Manager at Onalytica .

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

FEBRUARY 16, 2017

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

MARCH 29, 2018

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. “50 Social Media Marketing Influencers to Follow” by TopRank Marketing. Location: Chicago, IL, USA.

Work Management 100

Work Management Social Media Startups Marketing Management 100

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

FEBRUARY 20, 2017

A major (and much larger) competitor started a very aggressive marketing campaign aimed directly at them. I attended a very interesting business lunch a few years ago, in which an employee at a tech company described how she’d identified influential bloggers and had a great blogging programme going with them.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

NOVEMBER 14, 2017

Prior to entering this focus area, I was a marketing to women consultant, speaker and author. I wrote this piece in 2011, Gender and the Sustainable Brain , as a way to describe my career journey from a women’s marketing focus into sustainability leadership. . My book, Don’t Think Pink , was published in 2004.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

JANUARY 30, 2018

Or is this unfair since Devumi are just fulfilling a demand within the market? A longer term focus on building genuine relationships and alliances with influencers, rather than a short term focus on campaigns will reduce the need to identify influencers with high follower numbers for quick wins. Lee Odden , CEO, TopRank Marketing.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 3, 2015

The market is in decline due to large-scale rollouts of 4G networks in the US and China, the world’s two biggest economies, coming to an end. This insight was echoed in another recent article suggesting that telecom service providers across the globe are facing challenging market conditions. Liberationtech. Liberationtech. Incubateur.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

NOVEMBER 18, 2015

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 @needaphone. Life, Ninja Killer Cat. lovedbyparents. Lovedbyparents. fableandfolk. Mammasaurus. times higher in H1 2015 than the overall average in full-year 2014.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Onalytica B2B

MARCH 23, 2016

Throughout my six years of beauty blogging I’ve gained many skills when it comes to digital marketing which ultimately lead to me working in the industry professionally.” Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

NOVEMBER 2, 2017

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Our first huddle was focused around getting started, while yesterday was more geared around identifying and engaging with influencers – the make or break stage of influencer marketing that too many continue to get wrong.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve. There is far more to influencer marketing. Probably not.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 9, 2015

“Fintech is the new market that integrates finance and technology. This new market is a hybrid of the traditional processes of finance but replaces their traditional structures with a new technology-based process. FinTech rocks! Chris Skinner. Stone & Chalk. YIDeveloper. Yodlee Interactive. Keynote_2015. Keynote 2015.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

JANUARY 18, 2017

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. It’s a crowded market with huge overlap.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

DECEMBER 23, 2015

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 EPIC Fitness Ottawa. Dymatize Nutrition. gardenofliferaw. Garden of Life. times higher in H1 2015 than the overall average in full-year 2014.

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40