DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Watch: DiscoverOrg documents our own Account-Based Marketing experiment. Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

DiscoverOrg

MARCH 8, 2017

Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. Campaigns with high bounce rates or tarnished domain reputations get red flagged quick. Bounce Rates – ISPs require email marketing providers to enforce certain bounce rate thresholds.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight. Account-based marketing can use sales intelligence for a new level of personalization. Us either.).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. Campaign Monitor agrees that even good email marketers can get caught. When companies conduct cold email campaigns, it’s possible they’ll hit a spam trap. It’s the nature of the business.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

APRIL 7, 2017

We were discussing which contact data provider provides the best results for outreach campaigns.”. Seniority level accuracy : Was the seniority level designation accurate so that outreach campaigns could be targeted by hierarchical role within the company? “There are many different data sources,” Martin says. Email Address Accuracy.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

DiscoverOrg

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” Maintaining a strong email reputation score is key to optimizing your marketing efforts.”. There are just different challenges today. Learn more.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

DiscoverOrg

JANUARY 29, 2019

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. Chief Martech’s popular annual Martech Landscape included 6829 different technologies in 2018 – for marketing alone. Web servers. Programming languages.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

DiscoverOrg

JUNE 29, 2017

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. For many marketers, it remains something of a mystery. A high performing account-based marketing strategy starts with accurate contact data. The Content Pyramid.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

DiscoverOrg

APRIL 12, 2017

The last thing you want is to spin cycles on bad data until your sales and marketing teams wear out. Many data providers claim to have the “most accurate” or “most actionable” business intelligence on the market. In the same manner, many sales intelligence data providers claim to have high levels of accuracy.

ROI 224

ROI Sample Demand Generation Agencies B2B Sales 224

DiscoverOrg

JANUARY 8, 2019

Most of the market is about 2-3 years from a widespread adoption of predictive/machine learning , which is exciting. But in a few years, data-driven go-to-market muscle will be widespread. If you knew that a company makes a decision within 3-6 months of doing X … why would you go to market any other way?

Intent Data 149

Intent Data Intent Signal B2B Intent 149

DiscoverOrg

JANUARY 24, 2017

We uploaded those best customers, figured out what they look like, modeled our best target process, then built out a wider list of addressable market, all by employing our own tools that we offer for Customers (AccountView and DealPredict in particular). times more likely to have adopted an Account-Based Marketing (ABM) strategy.

Account Based Marketing 120

Account Based Marketing Jigsaw Cold Calling Paid Search Agency 120

DiscoverOrg

FEBRUARY 1, 2019

As the Director of Customer Marketing here at DiscoverOrg, I’m always looking for ways to help our customers learn how to leverage new and different sales enablement tools into their workflow. That was his first taste of TellWise, which shows the power of email campaigning, real time feed, ability to chat, and ability to call.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

APRIL 17, 2019

Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. When you’re creating your marketing message, remember that this buying journey isn’t done across one individual.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

MARCH 27, 2017

Account-Based Marketing. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts. He goes on to say, “To change [marketers’] objectives, change their compensation.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

JUNE 15, 2016

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

APRIL 27, 2017

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. Be yourself.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

FEBRUARY 12, 2019

That’s why we created DiscoverOrg Certification for Sales, Marketing, and Recruiting. I used DiscoverOrg to develop outbound campaigns, to get a foot in the door to large enterprise accounts, to get into cold accounts that I had not been able to break into before, and to do strategic account-based marketing. But it takes work.

Ideal Customer Profiles 29

Ideal Customer Profiles Enterprise Management Account Based Marketing B2B Sales 29

DiscoverOrg

JANUARY 23, 2019

I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy. Today, I’ll walk you through a model that we came up with to help our customers narrow down the accounts that they really want to focus their campaigning on. We use it every single day.

Account Based Marketing 120

Account Based Marketing Intent ABM Ideal Customer Profiles 120

DiscoverOrg

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Don’t forget to show the ROI of your marketing team. KNOW YOUR PRODUCT.

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235

DiscoverOrg

NOVEMBER 29, 2016

A Team that can understand our product with relative ease and articulate the value of that product to the smart VPs of Sales and Marketing and CEOs that we’re calling on. DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives. Go-Backs Campaign.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

DECEMBER 26, 2018

In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. GDPR for Sales and Marketing. Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. How to Sell to the CMO.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

DiscoverOrg

JUNE 2, 2016

Throughout the life of a lead, from Marketing to Sales Development to Sales to Customer Success, good data facilitates and maximizes growth. Marketing: Better Leads, Higher ROI. First, let’s take a look at Marketing. Does your marketing team engage in progressive profiling using forms?

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

NOVEMBER 4, 2016

Scripted sales pitches, default LinkedIn invitations, and spammy email campaigns are just the start. In the same way, we’ve known salespeople, marketers, and recruiters who believe that if you reach out to enough people, you’re guaranteed to eventually get a response. The parallels to prospecting are uncanny.

Cold Calling 120

Cold Calling Sales Qualified Leads Marketing Proposals Top of Funnel 120

DiscoverOrg

JANUARY 6, 2017

Sales & Marketing: By Golly We Aligned Them. We further drove this success by implementing a weekly pre-funnel dashboard and tracking all of the pre-sales metrics – from qualified leads passed over from marketing, to demos set, demos completed, opps created, and sales pipeline. That’s acceleration with some serious g-force!

Paid Search Agency 120

Paid Search Agency Full Circle Insights Training Top of Funnel 120

DiscoverOrg

DECEMBER 15, 2016

Anyone who knows me realizes that while I am from Texas, hunting + Katie may not be the best combination (given my sheer lack of hand-eye coordination), but with 24/7 practice in the sales and marketing technology world, I’m confident that I’ve improved my aim. Sales and Marketing Technology Integration Will Become a Top Priority.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

SEPTEMBER 30, 2016

If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. While email verification services are valuable pieces of marketers’ tool sets, they aren’t perfect. Maybe your open rates aren’t what they were. Maybe your bounce rates are climbing. Why is that?

Deliverability 120

Deliverability Validation Domain Blast Campaigns 120

DiscoverOrg

OCTOBER 15, 2018

The data in this report is based on donations to the individual presidential campaigns of Donald Trump (Red), Hillary Clinton (Blue), and third-party candidates including Jill Stein and Gary Johnson (Green), during the 2016 presidential election cycle. Methodology. Therefore, C-Suite contacts donate to Republicans at a rate 1.67 Operations.

Enterprise Management 204

Enterprise Management Peer-to-peer B2B Business 204