Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

Direct Response Coach

MARCH 8, 2016

Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You don’t have to wonder whether your campaign is working.

Direct Marketing 100

Direct Marketing Marketing Campaigns Business 100

Direct Response Coach

JANUARY 14, 2016

First, you want a campaign that will produce a high volume of leads at the lowest possible cost. So you adjust your campaign to focus on lead [.]. The post The real difference between outbound and inbound marketing appeared first on McCarthy and King Marketing. But that’s not enough.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Lead Generation High Quality Lead 100

Direct Response Coach

FEBRUARY 18, 2015

What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. General Lead Generation Web Marketing'

Search Marketing 100

Search Marketing Search Engine Marketing Outreach Lead Generation 100

Direct Response Coach

NOVEMBER 5, 2014

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc.,

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Direct Response Coach

MAY 31, 2017

You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. appeared first on McCarthy and King Marketing. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

OCTOBER 31, 2016

You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing.

Adwords 100

Adwords Leads Lead Marketing Qualified Leads 100