Crimson Marketing

JUNE 10, 2015

So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions. In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

FEBRUARY 19, 2015

It’s not new news that big data is on every marketer’s mind. Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” Customer Data is Applicable Only In Select Marketing Channels.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

SEPTEMBER 24, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Think outside the box of the marketing department. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Think outside the box of the marketing department. Landing pages.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. Marketing Technology Podcasts'

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens. Digital Marketing Podcasts'

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

OCTOBER 15, 2013

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. Your role is that of the marketing advisor. Help your partners target the right market segments by working together on determining demand tactics. Partner Marketing' Communication. Deliverables.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

APRIL 14, 2015

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. Make and optimize channel and mix decisions or to understand the impact of a campaign on the sales list; and to quantify performance. Metrics are directly related to a marketer’s accountability.

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

OCTOBER 23, 2014

Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. Podcasts Product Marketing'

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

NOVEMBER 5, 2013

. “One benefit of using a full-featured attribution platform is the ability to centralize all performance marketing measurement.” As attribution continues to evolve, digital marketing practices will grow in their reach across channels. Direct Marketing News ). Insights from Adometry CMO Casey Carey.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Cadence and governance continue to challenge marketing tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

DECEMBER 3, 2014

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch. How Domino’s Used Data to Heat Up Their Marketing. They had lost a significant amount of market share and sales were slipping.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

AUGUST 19, 2013

Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Today’s leading marketers and marketing departments are evolving into “Data Marketers.”

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

MAY 16, 2013

I recently found this list of 5 mistakes I’m sure many of us have made when crafting our marketing plan outlines to determine our next move. Are you chasing random acts of marketing? Do you focus more on your campaign idea than your customer? Here are some things to think about: 1. Do you cater to a vocal minority?

Planning 100

Planning B2B Marketing Act-On B2B 100

Crimson Marketing

MARCH 18, 2015

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. Marketing Technology Podcasts'

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

OCTOBER 2, 2014

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. As you gather marketing intelligence, you are able to redefine and focus your approach to meet your prospects head on. . What interests them?

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

APRIL 1, 2015

Marketers need technology to quickly and reliably predict which leads are most likely to convert. He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. . Marketing Technology Podcasts'

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Crimson Marketing

NOVEMBER 18, 2013

Your content marketing department needs its own management system. Content marketing is not another responsibility on someone’s long list of daily initiatives It is it’s own stand alone entity and needs to be treated as such. Your content team goes beyond your internal marketing department. Corporate Marketing'

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

SEPTEMBER 27, 2013

” Their entire ad campaign was based on this drink not being for women. If you like carbonated beverages and want to watch your calories, this might be a good option for you. . But Dr. Pepper only wanted to target “manly men” who believe diet beverages are “girly.”

Advertisements 100

Advertisements Advertising Marketing Video Marketing 100

Crimson Marketing

FEBRUARY 9, 2015

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

OCTOBER 1, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. What’s a well-meaning modern marketer to do? Corporate Marketing'

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. What’s a well-meaning modern marketer to do? Your Sales Team Will Help You in Turn.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

MAY 18, 2015

You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. You can’t fake being entrenched in the pains of your market #thoughtleadership Click To Tweet.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

APRIL 7, 2015

Marketing solutions like Programmatic Advertising enable brands to obtain real time data on the effect of their advertising and to automatically pivot in response. Keith Eadie is the CMO at TubeMogul and oversees corporate, digital and product marketing. Marketing Technology Podcasts'

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

Crimson Marketing

SEPTEMBER 15, 2015

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Performance Perspective: According to polls Pernille’s team conducted, only 27% of CMOs are analyzing marketing intelligence on their brands’ reception relative to competitors.

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

SEPTEMBER 4, 2014

Enter marketing technology such as Survey Monkey, which empowers the collection of 2 million online survey responses every day. Identifying that data, verifying it through trials and comparison of implicit and explicit data, and taking action on the marketing intelligence gathered, is the focus of this Moneyball for Marketing podcast.

Marketing Management 100

Marketing Management Comparison Customer Surveys Paid Search Agency 100

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Another is that marketing is becoming more and more technical. Marge Breya is the Executive Vice President and Chief Marketing Officer of Informatica. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Atri is responsible for all things marketing at the company.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

OCTOBER 16, 2013

You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. Marketing and Sales need to start working closer together. When Marketing and Sales work together, they can determine a solution for improving leads. Corporate Marketing'

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

JUNE 7, 2013

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. This issue dominates every conversation the VP of Marketing has with the VP of Sales. . An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100