Cintell

FEBRUARY 7, 2019

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. We are excited to partner with the Customer Intelligence Institute to bring this unique and comprehensive offering to market.”.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. For Content Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

APRIL 30, 2019

The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. A cohesive and comprehensive content marketing strategy is the foundation of every successful marketing strategy. Beyond social selling, email is still a highly effective marketing channel.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs. A fool with a tool is still a fool.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

MARCH 3, 2016

I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. She made the compelling case for what business benefits marketers can expect to drive once they take the plunge into persona-land, and shared some strategies for gaining buy-in.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100