B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers? How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use. Contact Jennifer Beever at New Incite today.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 18, 2015

Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! And, yes, this does work for B2B marketing! Are Instagram and Pinterest intended for marketing and selling? Both Need a Strategy to Get Marketing Results.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 7, 2014

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. — Archimedes of Syracuse.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. 4 Ways B2B Marketers Can Use Secret Pinterest Boards.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 22, 2013

In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). Marketing Soapbox b2b marketing'

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

AUGUST 9, 2013

I loved it and drew some parallels with B2B marketing. Marketing is facing a similar situation. But now with more technology-driven online marketing, marketers have hard data with which to make better decisions. New media marketers are heavy into marketing analytics that show results – or lack of results.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 14, 2013

What does that have to do with marketing? It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. 70% are from marketers. Bad, bad marketers.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

DECEMBER 16, 2011

Basing marketing plans and campaigns on intuition isn’t enough anymore. Now with websites and measurable marketing activity through online content downloads and sharing, B2B marketers can to move away from an intuitive, creative approach to marketing and base their campaigns and plans on facts.

B2B Marketing 100

B2B Marketing Planning B2B Analysis 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Marketing says a lot about a company. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. Here are some questions to ask yourself – what does your marketing say about you? Does your marketing add value? Is your marketing innovative?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JULY 1, 2015

If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? Market Research on Pinterest. Crowdsourcing is on the minds of marketing research experts.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. All of these are examples of things you can measure in your social media marketing program. Is your social media marketing plan SMART ? Conversion rates?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

APRIL 1, 2015

Email marketing is easy, right? One of the things that happens in all marketing and especially in email marketing, is that often the marketer is too close to the message and creative. No marketing piece is complete without a call-to-action. Need help getting results from your B2B email marketing campaigns?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 23, 2012

Pay-per-click (PPC) advertising is a waste of marketing dollars. But today B2B marketers are much better of investing in organic search engine optimization and great content. If you do have PPC campaigns running, make sure that someone is not only monitoring traffic but also measuring conversions (sales).

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst. Rather, B2B marketers need to take a stand to stand out. Rather, B2B marketers need to take a stand to stand out. Assess the impact.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

DECEMBER 12, 2014

A good marketing consultant delivers solutions, implementation and results. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. They have just hired you to make their marketing better, and they have a terrible logo, website, marketing message, etc.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 1, 2009

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Campaigns 100

Campaigns Marketing 100

B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. You can run ad campaigns on Facebook that point qualified individuals to your Facebook page landing tab that has a call-to-action. B2B marketers, what results are you getting from your Facebook company page?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. One-shot marketing tactics don’t work. Have you found a magic bullet for your marketing? I have news for them.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. This is critical to successful marketing planning.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

APRIL 6, 2010

nailed what worked and what didn’t work in technology marketing. What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. – pre-YouTube!)

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

B2B marketers are continuing to scrutinize the return on investment for marketing programs and campaigns. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

FEBRUARY 3, 2011

The same is true for your marketing. Plan what tactics and campaigns will maximize your strengths and minimize your weaknesses. Put the plan in writing and access it every month or every week to calendar upcoming marketing tasks or tick off accomplishments. Don’t just jump in the start gate ready to go.

Planning 100

Planning Course Tactics Marketing Plans 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. B2B Marketing Research and Analysis.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

JANUARY 21, 2010

See my previous post, How to Make Sure Your Drip Marketing Campaigns Are Not Water Torture.) The new marketers are not called “madmen” but “lead nurturers.” The buyer’s preference is to access information when and how they want or need it.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been recognized for the marketing campaigns that they led. Marketing Soapbox Role of the CMO CMO marketing social media'

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100