Act-On

NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. For instance, start by outlining your nurture marketing goals for leads.

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NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns.

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. Use cases abound.

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FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. What is Affiliate Marketing?

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. According to a recent report , the probability of CEOs and marketing leaders agreeing on top marketing metrics is like a flip of a coin (50/50).

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SEPTEMBER 26, 2023

On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%.

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

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SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. How Small Marketing Teams Can Drive Engagement at Scale Superfans.

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SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Enough of that! Startups or enterprise orgs?

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SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. Instead, growth marketers focus on how to build better relationships with customers.

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MARCH 19, 2024

“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. asks Kevin.

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NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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OCTOBER 3, 2023

It’s a simple question that reveals some sticky issues in your approach to marketing. It’s one of the oldest and most heavily disputed questions in digital marketing. In B2C marketing, common CTAs include language like “Buy Now” and “Create Your Account.” How Many CTAs Should I Use in a Marketing Email?

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SEPTEMBER 21, 2023

When Act-On set out to build audience insights functionality into our marketing automation platform, we knew we needed the right partner. Act-On recognized the potential of Intel’s software to revolutionize the way marketers approach customer segmentation. For us, it had to be Intel.

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