Multi-Step Campaign Interfaces: A Quick Vendor Survey
Customer Experience Matrix
MARCH 26, 2009
The area where this comes up more often than any other is the design of multi-step campaign flows. I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. There are two basic approaches to this: use a flow chart, or present a list of steps.
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