DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Martech

FEBRUARY 15, 2024

This guide walks you through key steps to lead a seamless brand integration. Reviewing the two sets of reports regularly can be a wonderful way to get to know your new teammates and ideate new campaigns. What current and near-future marketing campaigns do you need to support? How will you migrate product and brand content?

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

ClearVoice

APRIL 13, 2024

Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Imagine this: You run a SaaS social media management company.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

xiQ

MAY 14, 2020

May 14, 2020 – xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). Personality-Based Marketing allows B2B Marketers to segment audiences by personality type and develop campaigns and content that resonates with each prospect. REDWOOD CITY, Calif.,

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

PathFactory

JUNE 21, 2023

Don’t forget to optimize campaigns based on previous performance, too. Testing, tweaking and optimizing campaigns based on performance. We have conducted a lead scoring exercise so we know where our most-valuable leads come from. Don’t forget to optimize campaigns based on previous performance, too. What’s next?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Or are you?

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Beyond the clever campaign, what makes this interesting from a marketing perspective? Design Campaigns Around the End User. In the era of customer experience, understanding and catering campaigns to the end user is critical.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

The Point

FEBRUARY 11, 2014

How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. What content do you have and what’s the best content to leverage for each inbound marketing campaign?

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Microsite 160

Microsite Word of Mouth Case Study Case Studies 160

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. They think creatively about targeted campaign themes and driving thought-leadership. Transforming field marketing into ABM specialists.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Avitage

AUGUST 7, 2013

As a result, campaign oriented thinking carries forward and limits the approach and results. Just the terms “lead gen” and “demand management” often carry no distinction within these organizations. Marketing automation initiatives are often considered the next step beyond email marketing.

Demand 120

Demand Work Management Microsite Landing Pages 120

xiQ

MARCH 26, 2020

Establish thought leadership through email campaigns. Build portals or microsites to connect with your clients. xiQ Workbench generates engaging campaigns - in minutes. One of the key distinguishing features of xiQ is that it uses AI to help you find content to use in campaigns faster than ever possible.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

SnapApp

JANUARY 24, 2017

One way they’re doing that is through content-enabled campaigns. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

One way they’re doing that is through content-enabled campaigns. . Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

xiQ

MAY 14, 2020

May 14, 2020 - xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Driven Engagement (PDE). Personality-Driven Marketing allows B2B Marketers to segment audiences by personality type and develop campaigns and content that resonates with each prospect. REDWOOD CITY, Calif.,

B2B Sales 62

B2B Sales B2B Marketing Personalization Account Based Marketing 62

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Microsites 2.0 Poverty and luxury SEO problems Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Contently

OCTOBER 11, 2019

J&J | Campaign for Nursing’s Future. That dire version of the future inspired Johnson & Johnson to address the topic with the Campaign for Nursing’s Future. The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. Mayo Clinic | Sharing.

Creativity 134

Creativity Examples Content Marketing Planning 134

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Silicon Valley-based xiQ is the leading AI-powered B2B sales and marketing platform. REDWOOD CITY, Calif.,

Design 62

Design Account Based Marketing Personalization Planning 62

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. 📖 Context: Consistency creates familiarity , which - paired with a good experience - leads to trust. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

xiQ

MARCH 26, 2020

Establish thought leadership through email campaigns. Build portals or microsites to connect with your clients. xiQ Workbench generates engaging campaigns - in minutes. One of the key distinguishing features of xiQ is that it uses AI to help you find content to use in campaigns faster than ever possible.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

ClickDimensions

APRIL 16, 2020

Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. Where marketing and sales need to work together as leads proceed through the funnel.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Launch Marketing

JANUARY 24, 2018

Launch also created integrated campaigns to leverage these new content pieces in communications to prospective customers. Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

xiQ

APRIL 4, 2022

Companies use sales intelligence software to improve the quality and quantity of sales leads by using data to find new opportunities and provide salespeople with the information they need to take advantage of them.”. xiQ’s Workbench allows us to curate campaigns and connect with clients unlike ever before.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Litmus

FEBRUARY 21, 2022

You’re definitely going to want to make sure you categorize, as well as make sure that your messaging for the campaign is relevant for them, based on where they’re at in their customer journey. . In the past, we might have been guilty of making campaigns and programs complex because we wanted to maximize the use of a system.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

The Lead Agency

APRIL 6, 2020

Challenge 1: Pivoting Marketing Campaigns A number of brands globally have had suspended, delayed, or changed their marketing plans as a result of the pandemic. AdAge has been keeping track of how different brands are changing their campaigns and overall business strategies as a result of the coronavirus.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90