campaign Leads Market2Lead Marketo Microsite 
Customer Experience Matrix
NOVEMBER 18, 2009
Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.
B2B Marketing Zone Posts
MAY 3, 2010
HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.
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