campaign 
Customer Experience Matrix
MARCH 3, 2009
This post will continue with the scores for items that apply to usability for simple campaigns. Build a campaign as a list of stages. Users can build a simple campaign by defining a linear sequence of stages. The primary alternative, laying out a campaign on a Visio-style flow chart, is harder for most marketers to grasp.
Customer Experience Matrix
MARCH 26, 2009
The area where this comes up more often than any other is the design of multi-step campaign flows. These organizations have marketing operations staff members whose entire job is to set up campaigns. Tags: software usability measurement marketing automation lead management software selection demand generation.
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Customer Experience Matrix
JANUARY 5, 2010
I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Sales access. Upgraded reporting. New user interfaces.
Customer Experience Matrix
FEBRUARY 26, 2009
In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (Yes,
Customer Experience Matrix
JANUARY 31, 2010
In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Paid search campaigns are supported through integration with Omniture SearchCenter.
Customer Experience Matrix
AUGUST 3, 2010
Enterprise Edition adds the complex security needed by large organizations but sticks to simple campaign flows. Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.)
Customer Experience Matrix
MARCH 5, 2009
The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Perhaps I'm just starved for attention, but I do in fact appreciate the feedback. Here, then, is the final usability matrix.
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