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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. LeadLander 7. SparkToro 3. Screaming Frog 4.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy.

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing.

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Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Tags: nurturing leadlander demand marketing sales2.0 Since then we've had a great experience using it.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics.