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Integrate and 6Sense announce ABM partnership

Martech

Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. Integrate manages and measures campaigns across demand channels, measuring impact and guiding optimization. Why we care. It makes sense to bring them together. How it works.

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JIGGY drives 69% of revenue with marketing automation

ClickZ

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. The post JIGGY drives 69% of revenue with marketing automation appeared first on ClickZ.

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. And this isn’t the only privacy factor adding friction to your marketing. Source: Jigsaw.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

Good morning, Marketers, and Marketing Ops professionals of course. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. A new age of direct-to-physician marketing. Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table.

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What to do when your martech tools aren’t delivering results

Martech

More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide. Because IT and marketing view the world through fundamentally different lenses.

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Do’s and don’ts of promotional emails

SmartBrief - Marketing

Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? When shaped with creativity and insight, these nuggets of digital communication can detonate like dynamite, creating a substantial ripple in your marketing achievements. But let’s rethink that. Embrace them!

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Using AI-powered predictive analytics to time your next move

Martech

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. At his talk, showed some ways any marketing team can predictively leverage their data. Much of the way marketers use predictive analytics is customer-focused. And he also shared some head-scratching.

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