Content Standard

MAY 22, 2017

It was an interactive product tour right in the email. I set out to learn how interactive emails could play a role in marketing transformation. I set out to learn how interactive emails could play a role in marketing transformation. Interactive Emails: An Emerging Format. What Does Interactive Email Look Like Today?

Interactive Marketing 58

Interactive Marketing Email Marketing Campaigns Paid Search Agency 58

SnapApp

JANUARY 27, 2016

Yesterday we hosted a webinar, How to Use Interactive Content in Campaigns, that covered some really powerful ways to get the most out of your content. As a relative newbie to B2B marketing, this webinar really opened my eyes on how to use interactive assets in a marketing campaign. . It’s like LEGOS for marketers. .

Interactive Marketing 48

Interactive Marketing Campaigns Content Paper 48

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

SnapApp

APRIL 22, 2015

Ok, be honest: When you read “holiday campaign” in that headline, did you click through at least partly because it’s April, and what could we possibly mean by “holiday campaign” in April? Aren’t holiday campaigns for “The Holidays,” that vast expanse of festive cheer from late October through early January? Content loading.

Campaigns 48

Campaigns Viral Marketing Buzz Advertising Benchmark 48

SnapApp

FEBRUARY 25, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. Your Campaigns Today. This is what a lot of B2B campaigns look like today. That’s the same for us.

Interactive Marketing 54

Interactive Marketing Campaigns Lead Scoring Lead Ranking 54

SnapApp

AUGUST 16, 2016

All candidates have quite different campaign messaging, and are all very much in a race of their own to rule over Westeros. Only a few days into the campaign, and fans are eating it up. definitely explore the site and drink in all the details HBO added to make this a great interactive experience.

Promotion 48

Promotion Campaigns Blast Campaigns Content 48

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. But Treehouse Interactive has been growing quietly all that time, now reaching a perfectly respectable 100 or so clients, of which more than half use MarketingView.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

SnapApp

NOVEMBER 2, 2015

Are you thinking about planning an interactive campaign? Take this quick quiz to find out whether you should run a long, integrated campaign or keep it short and simple. Not sure where to start? Content loading.

Interactive Marketing 48

Interactive Marketing Campaigns Planning Marketing 48

SnapApp

FEBRUARY 24, 2016

Tell me about a recent campaign you’ve run or been a part of – let me guess, it involved a long-form piece of content like a white paper, benchmark report, ebook, or something related to your thought leadership. Your Campaigns Today. This is what a lot of B2B campaigns look like today. We want to create multi-touch campaigns.

Interactive Marketing 48

Interactive Marketing Campaigns Lead Scoring Lead Ranking 48

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Automate Lead Nurturing Campaigns Once you’ve identified and graded leads, next comes lead nurturing. This dual approach ensures that resources are allocated efficiently.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Interactive content should be as easy to create as it is to imagine. Creating Content-Enabled Campaigns is Fast and Easy.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

KEO Marketing

JUNE 15, 2017

KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. Respected industry professionals judge the AMA Spectrum Awards submissions on the campaign summary, goals, strategies, tactics, and outcomes. PHOENIX, Ariz., PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Interactive Marketing Lead Scoring Lead Ranking 48

SnapApp

AUGUST 7, 2015

With a fun, socially engaging interactive contest, Alabama Outdoors was able to extend their touchpoints to build excitement around Father’s Day – and get more email leads at the same time. Find out how Alabama Outdoors came up with the idea for this great interactive experience – and how they delivered results!

Campaigns 48

Campaigns Blast Campaigns Advertising Mediums Demographics 48

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Stevens & Tate

MARCH 7, 2024

This uniformity ensures that regardless of how or where a customer interacts with your brand, they receive a coherent and memorable experience that strengthens their connection to your brand. This alignment ensures that all your marketing efforts are pulling in the same direction, maximizing the impact of your campaigns.

Social Media 98

Social Media Social Marketing Media Marketing & Strategy 98

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. Challenges and quests can add a narrative element to the engagement, making the interaction more intriguing and enjoyable.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Martech

JANUARY 30, 2024

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Don’t make me reauthenticate from channel to channel.

Marketing AI 138

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 138

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

APRIL 1, 2024

Retargeting is particularly powerful because it allows for personalized and tailored messaging based on the user’s previous interactions with the brand. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please keep answers simple.

Paid Content 89

Paid Content Campaigns Allocation Marketing AI 89

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. It simplifies campaign management and eliminates context switching, all while giving you a holistic view of your social media presence. Automation comes to the rescue again! Don’t just set it and forget it.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

NOVEMBER 20, 2023

Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Salesforce Marketing Cloud

DECEMBER 8, 2023

As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. Marketing automation in email focuses on automating workflows, nurturing leads, and optimizing campaign management. Optimizing your email marketing campaigns can take time.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Salesforce Marketing Cloud

MARCH 7, 2024

Behavioral segmentation Behavioral segmentation is when you categorize your email recipients based on their actions and interactions – purchase history, website interactions, and engagement with previous emails. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

SmartBug Media

OCTOBER 20, 2023

percent of the deal revenue to the first interaction, 22.5 percent of the deal revenue to the first interaction, 22.5 percent of the deal revenue to the first interaction, 22.5 Influenced revenue takes into account all of the interactions or engagements made throughout the buyer's journey. percent to lead creation, 22.5

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What is an Integrated Marketing Campaign? And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SmartBrief - Marketing

FEBRUARY 27, 2024

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Livestreaming caters to modern consumers’ preferences for interactive and authentic experiences and provides a cost-effective solution to traditional event hosting, promising a substantial return on investment.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. As indicated, AR presents a more complex scenario as users of AR can interact with the physical world as well as the virtual augmentation.

Guidelines 106

Guidelines Deliverability Transparency Click Rate 106

SnapApp

JANUARY 16, 2013

What does interactive content look like? As a part of an initiative to highlight its new, state-of-the-art LED lighting system, the Empire State Building has been allowing the people of New York, as well as the world at large, to vote for their favorite colors for the tower lights using interactive content created on the SnapApp platform.

Campaigns 48

Campaigns Ad Building Buzz Content 48

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels.

Marketing AI 97

Marketing AI Work Management Marketing Management Barriers 97

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Only B2B

APRIL 10, 2024

Website Interaction Tracking: Monitor how visitors interact with your website. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. Content Engagement Metrics: Track how leads interact with your content (time spent on page, scroll depth).

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. The information could include demographic information, behavioral interactions with your brand site or product, social conversations, purchase history, and more. Today’s consumers expect personalization at every touch point.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Martech

FEBRUARY 12, 2024

Launching performance marketing campaigns through Google’s Performance Max or other avenues is straightforward and initially budget-friendly. It involves integrating insights from user data, supplier interactions and product performance into a cohesive brand strategy. Pinpoint your most valuable and easily captured customers.

Marketing Attribution 111

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 111