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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact

Engagio

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Fifteen years ago, we founded InsideView with the idea that smarter sellers close more deals.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook.

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Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together. On the opposite end of the spectrum, just 54 percent of creative personnel think that marketing leadership is effective.

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Survey: 87% of B2B Marketers Are Prioritizing Marketing Measurement

KoMarketing Associates

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics.

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Report: Sales and Marketing Alignment Still Comes with Challenges

KoMarketing Associates

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Twenty-two percent stated better lead follow-up, while 19 percent cited feedback on campaigns.