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HubSpot Product Update Roundup for March 2024

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This update is accessible across all HubSpot tiers and hubs, significantly broadening its utility and reach.

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How to Report on Leads, MQLs, and SQLs in HubSpot

SmartBug Media

What are leads, MQLs, and SQLs? What is a lead? Typically, a lead has filled out a form with more than just an email address, often for some sort of content-based offer on your website. Companies use the lead lifecycle stage for general, broadly appealing, or top-of-the-funnel offers. What is a sales-qualified lead (SQL)?

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Unlocking Customer Retention in HubSpot

SmartBug Media

Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

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Follow Our Lead: A Guide for Your Pardot to HubSpot Migration

Lake One

We’ll walk you through the Pardot to HubSpot migration, show you why HubSpot’s powerful marketing automation tools are a big step up from Pardot, and explain why making the switch could be a smart move. Why Should You Migrate from Pardot to HubSpot? Keep reading to learn how.

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HubSpot Product Update Roundup - April 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. April 2023 Simplified Payment Links *available to all Payments customers **HubSpot payments are available to U.S.-based

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Understanding Influenced vs. Attributed Revenue in HubSpot

SmartBug Media

Marketing revenue attribution is the process of assigning value to the different marketing touchpoints that lead to sales and revenue. percent to lead creation, 22.5 percent to lead creation, 22.5 Each has its own purpose in your overall revenue attribution process—but how do these two concepts translate in HubSpot reporting?

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. 4 CTAs Proven to Perform.