campaign help work Salesforce.com Related Topics 
The Effective Marketer
JUNE 1, 2012
If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. This is the framework you will need for your nurturing campaigns.
The Effective Marketer
FEBRUARY 16, 2011
Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Reply John Sweeney says: February 22, 2011 at 2:39 pm Really like the work you’ve done here. Like Be the first to like this post. Keep going!
Expert insights. Personalized for you.
100 
Let's personalize your content