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Are Your Meetings Really Helping Campaign Execution?

DivvyHQ

Executing multi-channel marketing campaigns often requires planning and collaboration across multiple teams. So campaign planning meetings are inevitable. But are they productive? Or even necessary?

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How Creativity and Data Driven Marketing Help Develop Marketing Campaigns

Stevens & Tate

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. A lot of their marketing effort came from the instincts of their advertising agency’s creative team. How Using Data Can Inspire Great Marketing Campaigns.

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How Charcterization Can Help Your Marketing Campaigns

Valasys

Characterization is a powerful tool, not just in the world of fiction writing, but in marketing too. It has the power to engage audiences on a much deeper and relatable level, and it does this by creating a character or series of characters that can deliver a message or help build brand awareness. Let’s dive in.

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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce Marketing Cloud

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. The expectations can be overwhelming.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Mailchimp helps SMBs optimize email campaigns

Martech

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. The post Mailchimp helps SMBs optimize email campaigns appeared first on MarTech. Image courtesy Mailchimp.

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How Data Cleansing Help To Boost Your Marketing Campaign Performance?

Only B2B

“ No great marketing decisions have ever been made on qualitative data.” – By John Sculley, CEO of Apple Inc. It helps the marketer to get precise decision-making ability on any of their marketing campaign. It helps the marketer to get precise decision-making ability on any of their marketing campaign.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. Are you struggling with a stagnant pipeline?

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads. Keys to executing campaigns that will put wins on the board.

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How to Successfully Modernize Your B2B Industry

The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area. To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Creating a successful ABM campaign isn’t easy. This strategy can help you stand out and be the key differentiator in a crowded field. Let’s introduce gifting. It’s the missing piece to any ABM strategy.

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11 Email Deliverability Strategies to Reach the Inbox

Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients.