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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

Some rely on their gut feelings, claiming that social media ‘just works’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Campaign Based Publishing. Effective marketing teams organize their workload into controllable and measurable campaigns. Lead Capture.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

Some rely on their gut feelings, claiming that social media ‘just works’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Campaign Based Publishing. Effective marketing teams organize their workload into controllable and measurable campaigns. Lead Capture.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. I'm sure plenty of other specialists exist as well. MindMatrix is one of them. Integrations with ACT! And Saleslogix are under development.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

someone from IBM visits your site; that's great, but it would helpful to know whether the visit came from Armonk or from one of IBM's hundreds of other office locations). They aren't so much "lead generation" as they are "lead extraction" services. It's also fully integrated with Salesforce.com. Based in the U.K.,

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. All you need to do is set your working hours, and Appointlet will display the available times to your customers.” Sales Tools.