Hubspot

SEPTEMBER 15, 2020

Announcements or other news-related messages are a wonderful opportunity to keep in touch with your customers, and live streaming is an effective method to do that. Another example of a successful influencer live stream is Nestle's Drumstick marketing campaign. Image Source.

Examples 101

Examples Ad Building Brand Identity Branding 101

Litmus

DECEMBER 8, 2020

Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster. That’s always the hardest thing in the world would say, to listen to future episodes and join the conversation over on Twitter using the hashtag #DeliveringPodcast. Jason Rodriguez: Yeah.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

SpotMe Blog

NOVEMBER 15, 2023

Defining a comprehensive strategy, developing a targeted yet multi-channel approach, and leveraging data and technology solutions are key to winning in today’s competitive marketplace. Drive Event Registration A strategic teaser campaign should ultimately drive registrations for your product launch event.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Smashmouth Marketing

JUNE 7, 2009

I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). Using a Multi-Touch Approach to Engaging and Nurturing Sales Prospects. Creative Rules for Integrated Campaigns that Get the Attention of Your Prospects.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

I'll be doing some live tweeting from the conference with hashtag #mpb2b , just like from the other two (you can look at conference tweets here: #cmoclub and here: #sales20 ). The CMO Club Summit and Sales 2.0 Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

SalesIntel

JULY 12, 2021

Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Marketing requires a clear understanding of target audiences and their interests, in-depth research of the market, and the use of multichannel marketing campaigns. Marketing and sales often overlap with one another.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. For instance, the unique audience can be leveraged for stylized campaigns that work for the professional when they're not working. The content is work-related but gives a branded touch. Set aside enough to run a full campaign.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Brandpoint

JULY 26, 2019

Marketing campaign strategy: Alright, here’s the meat and potatoes of it all. After you decide the scope of how big you want to go with this campaign, here are a few channels to think about: Email: Create local email nurture campaigns that let appropriate people in the area know that you’ll be at the event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Add music, make them interactive – we’ll touch on this more in a bit, incorporate animated stickers and more.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. This number should be higher in connection with a native advertising campaign.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

DealSignal

SEPTEMBER 2, 2020

To the contrary, nurturing programs should be augmented with multi-touch, multichannel marketing or sales campaigns to yield the greatest results and ROI. With high-quality content and keen insights into your audience and what they search for, it’s possible to run a successful PPC campaign with a limited budget.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

DealSignal

SEPTEMBER 2, 2020

To the contrary, nurturing programs should be augmented with multi-touch, multichannel marketing or sales campaigns to yield the greatest results and ROI. With high-quality content and keen insights into your audience and what they search for, it’s possible to run a successful PPC campaign with a limited budget.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Convert

FEBRUARY 2, 2022

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. This difference is because of the size of the brand behind the campaign. Looking at the success of the campaign, Starbucks launched another campaign in 2016 that was another massive hit.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Each video has bold text overlaid so they’re easy to find and includes the #CrunchGetsPersonal hashtag. This controversial campaign led to a lot of brand chatter and put them at the top of trending topics.

Social Media 91

Social Media Brand Identity Branding Media 91

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

Facebook 117

Facebook Business Eye-Tracking Social Media 117

SpotMe Blog

MAY 31, 2023

This multi-sensory experience leads to deeper learning and longer-lasting memories. Plan out the agenda Crafting a thoughtful and well-structured agenda is vital for the success of any in-person event, especially multi-session events such as a life science congresses or partner conferences.

Planning 52

Planning Personalization Work Management Best Practices 52

Hubspot

AUGUST 15, 2016

Cycling workouts are streamed live from the company's New York studio, and anyone with Peloton's touch screen-equipped stationary bike can tune into the action. The campaign's approachable sentiment resonated with young consumers and led ultimately to the inaugural Doing Things Day , a fundraiser to fight childhood obesity.

Advertising Agencies 28

Advertising Agencies Brand Identity Branding Paid Search Agency 28

Valasys

SEPTEMBER 10, 2019

Opt for Omnichannel Marketing & multi-channel attribution Modeling : The modern B2B landscape is dominated by prospects who are scattered across the diverse digitized platforms across the web – not uniformly though. We evangelize hyper-targeted campaigns to help our customers architect the perennially revenue-fetching sales pipelines.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft. Has sentiment been trending up or down in recent months?

Social Media 108

Social Media Media Brand Identity Branding 108

Buffer

SEPTEMBER 3, 2019

Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered. You have: Last-touch attribution First-touch attribution Multi-touch attribution. Last-touch attribution is the inverse.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Buffer

SEPTEMBER 30, 2019

N: We’ve seen this work especially well around big campaigns. Often, if a brand is running a campaign, their bio will reflect it — the text will be updated, the link will be related, and all of it will point visitors to a single destination. . No matter what tool you use, the multi-URL landing page can be a great asset for your bio.

Multi-Touch Attribution 75

Multi-Touch Attribution Best Practices Landing Pages Social Media 75

Hubspot

JANUARY 25, 2021

You could host a multi-day event that attracts thousands of attendees, sponsors, and speakers … like INBOUND. share event information on company social media and vice versa), but it’s wise to detail your event marketing as a standalone campaign strategy. It’s also wise to organize a multi-touch promotion.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Single Grain

MAY 16, 2023

Let’s check out 11 reasons why it makes sense for your fashion brand to launch a clothing ad campaign on Facebook. These will often take the form of user-generated influencer content, which we’ll touch more on later. billion monthly active users – and growing.

Paid Content 52

Paid Content Paid Search Agency Facebook Ads 52

accelerate agency

AUGUST 10, 2021

Campaigner. One of the more exciting options is Campaigner. . Standout feature: Campaigner’s real-time metrics and “Campaigner Experiments.” An upgrade from traditional A/B testing, “Campaigner Experiments,” lets you test every aspect of your email, like subject lines and call to actions. SendinBlue.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

SnapApp

FEBRUARY 13, 2018

Multi-channel marketing. . . Multi channel customers spend 3-4 times more than single-channel customers. In this post, I’m going to explain what multichannel marketing is, why B2B marketers need to be using it, and show you some great examples of multichannel marketing campaigns. . The solution? First up. . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Martech Advisor

MARCH 6, 2020

In general, few brands create campaigns that resonate with women, and that's what we're focusing on here. Learn More: 5 Best Women's Day Campaign Ideas to Try in 2020. Campaign Asia-Pacific asked senior brand marketers and agency leaders about what they as women would like to see less of in ads featuring women.

Paid Search Agency 75

Paid Search Agency Planning Advertising Agencies Multi-Channel 75

Outbound Engine

MARCH 18, 2019

Their campaigns help you track and follow up on leads. They’re one of the many multi-function apps that help your small business run smoothly from a single platform. We offer simple software that does the hard work of keeping in touch with customers for you. OutboundEngine. Time Management Apps. Rescue Time. Simplenote.

Small Business Marketing 52

Small Business Marketing Work Management Marketing Management Budget Programs 52

Convince & Convert

APRIL 19, 2012

The reality is there’s going to be a handful of social agencies that get bought out at a ten to 12 times multiple, by SEO agencies, or by large multi-national advertising holding companies. Eric : I think that you hit the nail on the head when you talk about this in terms of who has experience managing multi-million dollar ad budgets.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Outbrain

NOVEMBER 2, 2020

In any given month, you’re likely running several complex, paid media campaigns on an ever-growing number of channels, comprising multiple ad formats, ad objectives, content elements and targeting tactics. Some of these campaigns are likely organized into multi-touch funnels that span multiple platforms.

Paid Search Agency 26

Paid Search Agency Optimization Multi-Touch Attribution Ads 26

accelerate agency

FEBRUARY 16, 2023

Standout feature : Free email template builder lets you drag and drop to make the perfect email marketing campaign. Customized transactional emails and the ability to track email campaign metrics. You can even drag and drop within the calendar to switch up campaigns. Or, choose from ready-made templates that are mobile-ready.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Standout feature : Free email template builder lets you drag and drop to make the perfect email marketing campaign. Customized transactional emails and the ability to track email campaign metrics. You can even drag and drop within the calendar to switch up campaigns. Or, choose from ready-made templates that are mobile-ready.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Webbiquity

SEPTEMBER 22, 2015

The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool.

Social Media 100

Social Media Tools Media Enterprise Management 100

QuanticMind

OCTOBER 26, 2017

First touch/First click – Attributes all credit for a conversion to the first click in the funnel. Last touch/Last click – Attributes all credit to the last click immediately preceding conversion. Factorial (which measures multiple factors).

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . This can be used in paid media, on your website, and in email campaigns. . . Either way, you’ll create an extended multi-touch campaign. Paid Media. Landing Pages. Case Studies. back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SocialPilot

DECEMBER 14, 2023

Knowing the trends will help you create innovative campaigns that resonate with current user behaviors and preferences. Without the finesse of a real human touch, AI tends to craft generic content that anyone could create. Utilize relevant keywords and hashtags in captions and profiles to ensure you appear when your audience searches.

Social Media 115

Social Media Trends Media Multi-Channel 115

Single Grain

MAY 19, 2023

Use a consistent brand voice, visual identity and hashtags to enhance brand recognition. Use targeted ads, sponsored content and remarketing campaigns to amplify the reach of your content and drive conversions. Platforms like Facebook, Instagram, LinkedIn and Twitter offer robust advertising options to reach your ideal audience.

Inbound Marketing 52

Inbound Marketing Paid Content Marketing AI Lead Ranking 52