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IAB, MRC release augmented reality measurement guidelines

Martech

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Detailed guidelines.

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IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Guidelines.

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Email Marketing Is Going To Get Harder – Google and Yahoo Announce Tighter New Email Guidelines

Square 2 Marketing

The key takeaway is that businesses will now face stricter guidelines to prevent their emails from being flagged as spam. Understanding and adhering to these new requirements is critical to maintain compliance and ensure successful email marketing campaigns.

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Guidelines for Responsible Content Creation with Generative AI

Contently

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI? Make it ethical.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. How can GDPR be good for email marketing campaigns?

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Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. Product Marketing.

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Local Service Ads: Photo Guideline Updates

DAGMAR Marketing

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. Google announced that these improvements will launch on September 1, 2023, and will provide users with more flexibility that gives marketers and business owners more creativity with their ads.