Remove campaign government
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HubSpot’s October releases: A manager’s guide

Martech

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Improved governance enhances security, data and reporting. Want to know more?

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Marketers need a unified platform, not more standalone tools

Martech

” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels. We’re not deploying any software on premise, so you’re not locked in. The message was nonetheless clear.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Stakeholders can include current or potential customers, stockholders and investors (if you’re a public company), suppliers and vendors, employees, and local, state or national government entities. The way you and your company relate to the public is crucial to its success. Are they the general public? Of course not.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

There is scope for marketers to use blockchain to manage a secure network of loyalty programs designed to lock in new customers. This smart approach tackles the common issue of being burdened with incomplete customer information, which can typically hinder the success of marketing campaigns. billion to $4.1

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

A few years ago, I described the above model of four layers of integrations — data, workflow, UI/UX, and governance. I still dig the metaphor of data as nouns, workflow as verbs, UI/UX as a common language, and governance as the rules of good grammar. The call to better integrate martech is being heard. The good news: this is doable.

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Six Shortcuts to Grow Your Online Business Fast

Webbiquity

If you’re struggling to stay locked into this aspect of your business, don’t worry, you’re not alone. It’s usually healthy to maintain an in-house marketing team that can formulate strategies and execute customer acquisition campaigns. Guest post by Cassy Hathaway. Image credit: Akil Mazumder from Pexels. Hire an Executive Assistant.

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Getting Brainy with Sam Buchanan, CEO, IMAA

Outbrain

Launching a $2 million multi-channel advertising campaign promoting the expertise and leadership our members offer. One of the biggest issues we faced was being locked out of the NSW Government’s master media tender. At the very least it will allow multi-million-dollar Government budgets to remain in Australia.