Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Litmus

APRIL 18, 2024

we wanted to know what real email marketers used to get their campaigns out the door and into the hands of their subscribers. This means access to lots and lots of data, and that multiple systems and teams need to work together to feed the right information at the right time into email marketing campaigns—no easy feat.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Google Android: 25.4%. Learn why in this blog post.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.6%. Apple Mail Privacy: 54.6%. Gmail: 28.5%.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.6%. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Google Android: 1.9%. Google Android: 18.2%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Google Android: 2.3%. Apple Mail Privacy Protection: 14.35%. Apple: 51.4%. Gmail: 33.7%. Outlook: 5.3%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users. Less data or less depth?

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 30.3%. Apple: 57.2%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Google Android: 2.0%. Google Android: 14.5%.

Privacy Protection 85

Privacy Protection Email Marketing Privacy Stats 85

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Apple Mail Privacy Protection: 49.4%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Comes from a Google IP address. Don’t rely on opens to trigger email campaigns and automations. In what circumstances is Gmail prefetching?

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Martech

JANUARY 26, 2022

Google announced that it was replacing Federated Learning of Cohorts (FLoC) with a proposed Topics API for targeting. It’s also becoming clearer that marketing teams need to come up with fresh ideas in their strategies and be first to act, instead of waiting around while major players like Google keep changing the field of play.

Privacy Protection 90

Privacy Protection Marketing Proposals API Privacy 90

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. This includes managing campaign naming and taxonomy, tracking requirements, data delivery, and quality assurance.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Omnichannel marketing campaigns. Privacy-proofing. Email marketers are now reconsidering which analytics are a true measure of engagement and campaign performance—and many have changed how they’re measuring program success.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. You can create effective personalization without infringing on the consumer’s privacy.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. How do Apple’s changes affect campaign tracking and attribution? Campaigns dashboard. Most Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Liveintent

FEBRUARY 28, 2023

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. digital ad spend in 2022. And we’re here to help.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

MARCH 16, 2023

Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024.

Work Management 91

Work Management Marketing Management Privacy Marketing Analytics Tools 91

Martech

OCTOBER 3, 2022

Two major players in this space are Adobe Analytics and Google Analytics. More robust and complete findings are possible if analysts can look beyond a customer’s interaction with marketing campaigns. The European Union is well known for protecting the privacy of its citizens — far more so than other governmental entities.

Analytics 106

Analytics Privacy Protection Privacy Marketing Analytics Tools 106

Digilant

MARCH 11, 2020

Earlier this year Google Chrome announced that they will be phasing out 3rd party cookies over the next 24 months. There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA).

Privacy Protection 52

Privacy Protection Privacy Amazon Opt-out 52

Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Apple and Google are taking a proactive approach. “It Stay on top of compliance. Senate in July.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Navigate the Channel

JANUARY 3, 2024

Let’s look at actions that rectify these common mistakes to ensure your email marketing campaigns deliver exceptional engagement and a vigorous return on investment (ROI). Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. percent and Google Android at 2.3

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

SEPTEMBER 22, 2021

The BK Keep It Real Meals campaign felt like a natural fit to launch this kind of large-scale NFT-based game that would allow guests to engage with our brand and this campaign in a unique, culturally relevant way.”. Google started rolling out BIMI support in Gmail in July 2021, and other email platforms are expected to follow.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. We will use our data for advertiser retargeting campaigns. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?) We will develop a cross-platform audience- based ad solution.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. First and foremost, it’s raising a lot of questions about how we should be reviewing our campaign performance and audience engagement. I think we should be open to the fact that Google might decide to follow what Apple is doing.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

OCTOBER 28, 2021

“The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”.

Facebook 98

Facebook Planning Marketing Budget Creation Marketing Budget 98

Martech

OCTOBER 18, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Privacy laws in Europe and in some U.S. A bill for a federal Safe Data Act was filed in the U.S. Senate in July.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Martech Advisor

MARCH 17, 2020

Learn More: Measurement: The Oft-Forgotten Component of a Campaign. Until you're able to determine what drives your potential buyers to purchase, you can't create a successful marketing campaign. You can take advantage of Google Trends to determine what matters most to your target audience in real-time. How Does VPN Work.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Integrations: HubSpot, Mailchimp, Marketo, Pardot, WordPress and Google Analytics (Pro and Enterprise only).

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77