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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same.

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The latest AI-powered martech products, platforms and additions

Martech

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.

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10 Best Website Builders For Small Businesses Compared

Optinmonster

HubSpot Website Builder : Best for Marketing Automation. GoDaddy Website Builder : Best for Creating Simple Sites. Web.com also comes loaded with tools to help market your small business website. Marketing: $2.95 HubSpot Website Builder : Best for Marketing Automation. MemberPress : Best Membership Site Builder.

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5 Lessons We Learned from These Famous Rebrands

Hubspot

A web hosting service founded back in 1997, GoDaddy was in need of an upgrade. In early 2020, they did just that, creating a brand-new logo, refreshing their website design, and creating new marketing campaigns to match the new look. One of GoDaddy's most striking changes is the new logo, named the GO. Pottery Barn.

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New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare

BenchmarkONE

That’s why they’ve adjusted their screening policies to better enforce email marketing best practices. But what does this mean for email marketers? The good news is that these policies have long been recommended as general email marketing best practices so, if you’ve been following these guidelines all along, good for you!

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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Litmus Spam Testing checks your email against the following placement filters: AOL Mail Gmail GMX GoDaddy G Suite Mail.com Mail.ru Office 365 Outlook Web.de

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

According to 49% of marketers, organic search has the best ROI of any marketing channel. The Keyword Game In the grand scheme of an effective SEO campaign, keywords are pivotal players. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

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