Remove campaign game-theory
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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. How should we approach the campaign differently?” Hi Sally”) is a band-aid at best, and may even increase spam complaints by branding your message immediately as a marketing email.

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3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Quick Takeaways.

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A Marketer Must-Read: Using Behavioral Science in Marketing by Nancy Harhut

sagefrog

The success of a marketing campaign hinges on buyer behavior. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Jump to a Section What is Behavioral Science?

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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

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How to Choose the Best Color Schemes for Email Marketing

Sharpspring

What do psychologists have in common with marketers? One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. Well…a lot, actually. Red is energizing and stimulating.

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5 TikTok Accounts for Marketing & Branding Fanatics

Content4Demand

But did you know that TikTok’s digital marketing community is blossoming? But thanks to my super hip older sister (yeah, she still teaches me stuff), I’ve immersed myself in the platform and found that I can binge content all around marketing and branding, my two passions. Marketing with Sam. Honestly, it confused me.

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2024 Predictions: Social media’s evolution

Martech

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. It’s not good business to be associated with vile conspiracy theories. How will these opportunities shake out in the upcoming year?

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