Frequency testing: The key to unlocking more email revenue
Martech
MARCH 6, 2024
I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. No, they are not, and I will explain why.
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