KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Of course, the proper way to nurture leads is to provide interesting and relevant to content via drip campaigns towards each key stakeholder, and guiding those stakeholders throughout their purchase cycles with engaging content until they are ready to speak with a salesperson.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Of course, the proper way to nurture leads is to provide interesting and relevant to content via drip campaigns towards each key stakeholder, and guiding those stakeholders throughout their purchase cycles with engaging content until they are ready to speak with a salesperson.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Scoring 100

Influitive

JANUARY 15, 2016

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Read next: How marketing ops improves ROI through campaign performance and budget management.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Heinz Marketing

AUGUST 20, 2021

A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. You’ll also need to know what marketing campaigns are planned in order to determine if you have the data to support them. 1 factor driving their marketing performance success.” .

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Contently

MAY 17, 2017

Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? That’s a pretty impressive stat!

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Martech Advisor

APRIL 6, 2020

This secret power can help marketers create more effective email campaigns and start selling in a smarter way by scrutinizing the data of email subscribers and website visitors. Forrester surveyed 579 marketing decision-makers to help you answer this question. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

ClickZ

SEPTEMBER 27, 2019

In a nutshell, marketing orchestration technology helps companies improve coordination of the marketing workflow so businesses can build effective marketing campaigns and content. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

KoMarketing Associates

MARCH 24, 2014

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Recently, we noticed #iamcourage and #futureofwearables campaigns. Twitter Profile: @Forrester. When looking at their stream, days or weeks often focus on a specific theme.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. But a crucial metric to track nonetheless!

Social Media 134

Social Media ROI Social Marketing Media 134

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. A reliable data monitoring system is necessary to monitor and manage each inbound and outbound marketing campaigns results.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. This will help SDRs avoid wasting time chasing unqualified accounts.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

ClickZ

JULY 23, 2020

In order to grow your business and make sure that your marketing stack is working overtime during a global crisis, you need to build it to let data drive your campaigns, execute on a consistent multichannel experience and smoothly adapt to change. . Wrangling buyer behavior with data.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. PLAs: Get as granular as you can – Optimizing campaigns to the individual SKU level will maximize revenue. What were the best & worst of search engine advertising in 2016?

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

KoMarketing Associates

JANUARY 7, 2020

Identity resolution – the ability to identify customers across devices – is essential for marketers measuring the results of their campaigns. Forrester recently published the “Is Your Identity Program Built On A House Of Cards?”

Budget Programs 31

Budget Programs Marketing Report Sales Cycle Forrester 31

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? This isn’t telemarketing, because there’s no cold calling involved: Inside sales teams get their leads from demand generation campaigns, when they’re scored, qualified, and ready to close.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. And that statistic tends to grow as virtual assistants become popular.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Digital B2B Marketing

APRIL 2, 2013

If the results of your campaign aren’t visible in Salesforce, the campaign wasn’t successful. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. It has taken a few years for this fact to settle in the minds of CMOs: traditional campaign marketing, however, digitized and automated, is simply not working.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

ANNUITAS

MARCH 10, 2015

On the other side of the coin, 69 percent of marketers think that their strategies and campaigns do make an impact — they just don’t know how to prove it. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. The above statistics clearly reflect how ABM maturity and B2B Sales are Intertwined. ABM maturity and B2B sales revenue are intertwined and the development of mass combustible campaign assets allows your ABM strategy to scale.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Too many pitches utilize industry TAM statistics and then claim about undercutting incumbent pricing by 50% or more. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Strategic-IC

NOVEMBER 10, 2020

Now, ABM enables enterprise level organisations to implement personalised campaigns, targeted to the right high yield accounts and individuals - and at scale. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. Forrester Research. What is Account Based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Webbiquity

APRIL 20, 2010

Simms Jenkins outlines five shifts in email marketing fundamentals and how these developments should influence new campaigns. 10 Ways to Get More Clicks in Your Email Campaigns by VerticalResponse. MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Why do email marketing?

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Campaign Monitor , 2021). Campaign Monitor , 2021). Campaign Monitor , 2021). Source: Forrester). Alchemer and Forrester Consulting , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85