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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. and other mobile apps.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Search Engine PPC. These channels allow marketers to connect with their extremely engaged audiences. users, marketers using targeted Facebook ads can get in front of highly specific groups of people. users, marketers using targeted Facebook ads can get in front of highly specific groups of people. With more than 1.4B

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! They still invest a lot in field marketing. The reason why a lot of these companies invest in field marketing is because that’s where a lot of the VPs — the C-Suite decision makers — are gathering information. They’re looking at, “ Okay, where’s the market at today?

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. We crave knowledge.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?