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LeadSloth

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. What if you’re choosing a CRM system today?

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Impressive Marketo User Summit

LeadSloth

After the University, Douglas Laird and Jonathan Moody showed how QlikTech managed to roll out a Soccer-themed Marketo campaign in 15 countries and 13 languages in a matter of months. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Bronto, Marketing Campaign Manager ( PDF ), Durham NC. Tableau, Marketing Campaign Manager ( PDF ), Seattle WA. Organic and paid search campaigns. But that percentage is rapidly growing. Email Marketing. Problem solved?