Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Here’s the breakdown of the rest of the field.

Digital Asset Management 123

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 123

Square 2 Marketing

APRIL 2, 2024

Everyone is caught up in March Madness this year, and I would like to work down my field of 64 best lead generation tactics for the annual event. The elite eight of lead generation is based on our experience, research and years of practical execution with clients.

Tactics 74

Tactics Generation Leads Lead 74

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. With the right strategies, these can be avoided.

Marketing Automation Services 65

Marketing Automation Services Marketing Automation Automation B2B Marketing 65

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Define Your Offer.

Lead Generation 294

Lead Generation Campaigns Generation Planning 294

Trade Press Services Newsletter

FEBRUARY 1, 2023

While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. Here are five qualities marketers can apply to their own work to achieve first-rate results. The most successful B2B marketers don’t generate results by chance, either.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

FEBRUARY 27, 2024

Yet, pursuing “true fulfillment” in marketing feels hollow when we chase fleeting. Rewriting marketing’s narrative Marketing’s tired narrative is out. In its place, let’s rewrite it with authenticity, collaboration and impact so we can: Go beyond fleeting and forgettable campaigns.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Fulfillment Planning 104

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages. We get it, but every additional field can decrease conversion rates. In our experience, B2B businesses want a lot.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. Focus on the fields necessary to sell and service them. That’s great and exciting. But there’s one thing in the way: our data.

Marketing AI 120

Marketing AI Marketing Management Lock-In CRM 120

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Optinmonster

APRIL 15, 2024

Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. Step 1: Create a New Form Step 2: Design the Form Step 3: Integrate With Your Email Marketing Software Step 1: Create a New Form Login to your WordPress dashboard.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Image-based emails have no custom fields, which limits personalization options off the bat.

Marketing AI 125

Marketing AI Email Marketing Psychographics Advertising Agencies 125

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Analyzing campaign performance data. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Governance.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. billion in 2023 to $3.09 billion by 2028.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. They think creatively about targeted campaign themes and driving thought-leadership. The short answer is NO!

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Services 110

Marketing Automation Services Marketing AI Marketing Automation Automation 110

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Lead Scoring 114

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Martech

FEBRUARY 20, 2024

3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. We’re trying to get one campaign out the door while planning for the next. The problem with slowing down in email marketing is that it doesn’t come naturally.

Email Marketing 116

Email Marketing Planning Work Management Paid Search Agency 116

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” Marketing Examined.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Optinmonster

MARCH 27, 2024

Lazy marketing brings poor results. If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead. Introducing Zapier Field Mapping We’re proud to announce Field Mapping is now available for our Zapier integration!

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. Include a chart of the data.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

ClickDimensions

FEBRUARY 1, 2023

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. For NGOs mobile messaging has the potential to be the most effective strategy in the field of fundraising for not-for-profit organizations (NPO).

SMS 96

SMS Planning Paid Search Agency Work Management 96

Marketri

JANUARY 10, 2024

The field of marketing is ever evolving. As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024?

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

SalesGrape

NOVEMBER 18, 2023

Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. However, B2B marketing in the education industry comes with its own unique set of challenges and opportunities.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” Success, however, is not guaranteed.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90