campaign vendor 
Customer Experience Matrix
APRIL 26, 2011
Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. There are plenty of other vendors serving micro-businesses. See my List of Demand Generation Vendors for other options. MakesBridge is another contender. per month email product.
The ROI Guy
FEBRUARY 4, 2009
Do these features yield cost savings that make the purchase price savings moot? Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Advantage to the competition.
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The ROI Guy
JANUARY 17, 2011
The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Tailwinds for Marketing Automation Software - Insi. Powered by Blogger.
The ROI Guy
NOVEMBER 4, 2010
For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. Content may indeed be king. We call this the “Internet fueled buying cycle.&#
The ROI Guy
AUGUST 4, 2010
This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1.
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