Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it! Organic Jam.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Unbounce

FEBRUARY 17, 2022

At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle. But what exactly makes an advertising campaign creative? A creative advertising campaign connects with consumers on an emotional level. And why does creativity matter?

Creativity 140

Creativity Advertisements Advertising Campaigns 140

Marketing Insider Group

APRIL 10, 2023

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year.

PPC 281

PPC Paid Content eCommerce Allocation 281

Search Engine Journal

OCTOBER 26, 2021

Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insights appeared first on Search Engine Journal.

Optimization 141

Optimization Examples Campaigns Google 141

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. Here are some real-life examples: 18X ROI From Just.01% So, how do you do it?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Search Engine Journal

MARCH 24, 2022

Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal. What does it take for content marketing to really resonate with customers and drive sales?

eCommerce 136

eCommerce Examples Campaigns Content 136

DivvyHQ

AUGUST 30, 2022

In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best. If traditional marketing is all about what the marketer has to say, interactive marketing is more about a conversation between marketer and customer.

Interactive Marketing 90

Interactive Marketing Campaigns Examples Conversion 90

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Campaigns 142

Campaigns Examples Design Planning 142

DivvyHQ

AUGUST 19, 2022

Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company. Learn more about running integrated marketing campaigns in today's post. How do you create an unbreakable connection with your prospects and customers?

Campaigns 103

Campaigns Examples Planning Paid Search Agency 103

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Jasper will help with researching and creating copy for campaigns and social media posts. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? Gamification in marketing refers to strategically incorporating game design elements and principles into marketing campaigns and strategies. For starters, most examples of gamification in business are interactive.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Benchmark Email

OCTOBER 24, 2022

Much like advertising and branding itself, email marketing campaigns are more of an art than a science. It takes a compelling idea, great visual design, and excellent copywriting to increase the chances of your email marketing campaign being successful, maximizing clicks, and converting readers into buyers.

Template 75

Template Email Marketing Examples Campaigns 75

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Brand Identity Branding Campaigns 107

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. That worked perfectly for a social media campaign. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Hi [First Name]’ This might be the classic example of marketing automation gone wrong. This particular example is about email, but you can apply the same principles to other campaigns. Marketing automation is a great tool.

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Work Management Automation 129

Martech Advisor

JANUARY 23, 2020

Examples of 2019’s best multicultural marketing campaigns. Marketers need to stay away from stereotypes when outlining a multicultural campaign. In fact, the best multicultural marketing campaigns aim to build empathy (as we’ll soon see) – without directly pushing a product or a service.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. The reason? Know your target audience.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Rev

APRIL 12, 2023

Each ABM campaign requires careful planning and an intimate understanding of what will resonate with each customer segment. We’ve put together some of the best ABM examples that drove incredible results. By understanding the needs and wants of your target audience, you can create campaigns that more people will see.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SocialPilot

JANUARY 29, 2024

Researching and Identifying the Right Influencers Not getting the expected response for your recent influencer marketing campaign? Can you imagine your money, time, and efforts getting wasted on a campaign that didn’t get you the ROI? Talk about a recent campaign or activity they have done and connect it to your vision.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Spiralytics

DECEMBER 5, 2022

Nostalgia marketing incorporates familiar elements, ideas, or events before conducting successful marketing campaigns. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Examples of Nostalgia Marketing. It creates a relationship between consumers and brands through associations.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Ahrefs

NOVEMBER 30, 2023

Anything can be an SEO campaign goal, but here are a few common ones: For example, we recently had a goal to improve the rankings of our list of “blogging tips” … Read more › Learn how to create one in three simple steps.

SEO 123

SEO Campaigns Tips Examples 123

Smartyads

MARCH 6, 2023

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services. Measuring brand awareness may be difficult, and a sensitive topic for many, but.

Examples 52

Examples Brand Identity Branding Campaigns 52

Smartyads

JUNE 29, 2023

Programmatic advertising spending will hit the bar of $725 billion by 2026, highlighting its significance in digital marketing. Programmatic ads may come in many forms, including display, video, audio, native, connected TV (CTV) ads, digital out-of-home (DOOH), etc.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Examples 52

ClearVoice

JANUARY 28, 2021

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. What are cross-channel campaigns? As the name suggests, a cross-channel campaign is a brand’s approach to sharing information, including news, sales, or other updates, across many platforms. “An

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Their launch campaign? The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

SendGrid

JUNE 4, 2019

Check out these examples and our tips for sending the perfect welcome email. The post 11 Effective Welcome Email Campaign Examples appeared first on SendGrid. Your welcome email should excite and inspire your newest subscribers.

Email Campaigns 77

Email Campaigns Examples Effectiveness Campaigns 77

Optinmonster

JANUARY 18, 2024

Next, use OptinMonster’s referrer detection feature to show a targeted popup coupon campaign depending on which link they follow. Here’s an example from Apollo.io : Lusha goes a step further. They generate 4x more opens and 5x more clicks than regular email marketing campaigns. Their average unsubscribe rate is 0.7%.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104