ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ClearVoice

MAY 21, 2021

What is multi-touch attribution? Multi-touch attribution is calculating the value of each customer-brand interaction that leads to a conversion. The main multi-touch attribution models. It can be best for complex, cross-channel campaigns. How to automate multi-touch attribution.

Multi-Touch Attribution 98

Multi-Touch Attribution Allocation Multi-Channel Top of Funnel 98

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Marketing Campaigns. Campaigns are what make companies memorable.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. While Google was the first to make the announcement and the slowest to implement this change, it’s important to consider how it will affect your marketing campaigns. An integrated approach is the only way to make their interactions with your brand seamless.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Vidyard

OCTOBER 17, 2018

Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. That’s where other digital channels are critical.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Adobe Experience Cloud Blog

AUGUST 28, 2015

To kick-off the event, I put on my marketing hat and helped at the check-in booth where I saw first-hand the power and usefulness of using an event check-in app. Some of you may be wondering, event check-in app?—What’s Importing a list and sending a post-event follow-up email can easily be overlooked. No problem.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Campaign name.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Full Circle Insights

FEBRUARY 24, 2022

Using second-generation unlocked package technology, advanced Full Circle users, as well as Salesforce administrators and developers, can customize their application to react to funnel events in real-time for more accurate and efficient data processing. This new unlocked package simplifies this process.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Demand generation is programmatic. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ).

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Valasys

OCTOBER 18, 2023

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. GA4 introduces enhanced event tracking, predictive metrics, and a more flexible tracking model. With the advent of GA4, Google aims to provide a more holistic and future-proof approach to analytics.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Adobe Experience Cloud Blog

OCTOBER 8, 2020

This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives set for the company. To answer this, it is important to be able to correctly attribute the first contact with your prospect to the right campaign.

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SmartBug Media

DECEMBER 9, 2022

Workflow Builder: Easily automate follow-up email campaigns, set up lead routing, and more to save your team time and effort. Campaigns Tool: Group all your related content together in a campaign and measure the effectiveness of the campaign as a whole. A fantastic time saver when you have tons of content to optimize.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Valasys

APRIL 5, 2024

Streamline the Referral Process: A walk or running around town will make your experience all the better, and you can share the moments for years to come. Events & Networking: Use the industry’s events and networking opportunities as tools that you can utilize to unite with prospective captains and inform them about your referral program.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Engagio

OCTOBER 18, 2023

Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. The decision of who to target is not left up to the individual SDRs; instead it’s a disciplined process where AEs pick accounts guided by marketing, using AI to focus on the highest-value accounts with the best propensity to purchase.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Marketing Insider Group

NOVEMBER 18, 2020

It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors. Of course, these Martech tools can also be used to enhance existing marketing campaigns. Consider Account-Based Marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SmartBug Media

OCTOBER 29, 2020

When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? Creating an impressive marketing attribution report is critical to understanding which campaigns are producing the highest ROI for your organization.

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

KoMarketing Associates

MARCH 23, 2016

With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. Most standard reports within Google Analytics will allow you to analyze larger data sets due to the simplicity of the reports and low processing power used by Google. Direct Channel Attribution.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. What makes an overall marketing campaign successful.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ).

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

LeanData

JULY 13, 2020

However, without proper lead tracking, sales processes, and data management, it was difficult to track which opportunities resulted from marketing sourced leads or how they impacted revenue. What is the most successful touch point in pre-opportunity creation versus post? View of every touch on an opportunity through multiple models.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. From the start, I made a list of internal stakeholders that might touch the sales engagement program to ensure all needs and perspectives are accounted for.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

ClearVoice

NOVEMBER 10, 2020

less back-and-forth, scheduling far in advance, going lower-touch on influencer campaigns) aren’t really working in this crazy year. Don’t set go-live dates on a campaign till everyone has what they need in hand. Set the campaign calendar. Be prepared at any time to shift tactics and campaign spending.

Tips 116

Tips Advertising Agencies Paid Search Agency Content 116