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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important.

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Event Analytics: Forecasting Big Tent Conversion Lift Events

CMSWire

Groundbreaking Analytics: Marketers reassess event investments as data-driven strategies redefine the Super Bowl and Valentine's Day campaigns. Continue reading.

Analytics 109
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How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331
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On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event. Long-Live the Tweetchat!

Twitter 363
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! SpotMe is the event management platform for B2B marketers. SpotMe is the event management platform for B2B marketers.

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. But it's hard to find emails when you are looking for them!

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18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 283