Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Keeping your team in touch with the right contacts and your emails delivered to the right inboxes — that’s the value of good data.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

B2B Marketing Traction

DECEMBER 12, 2014

It was a one shot deal – no multi-touch campaign with a minimum of three ads, no messaging designed for his audience, no analysis of the publication’s audience, and certainly no integrated marketing plan. Ethics and integrity are paramount and life is too short to deal with people who behave badly.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

PureB2B

MAY 30, 2022

Improve Account-Based Marketing Campaigns. And this is before even entering into the field of ethics around these practices. If you’d like to know more about how we could help to grow using technographic data, please get in touch. These benefits should be clear to anyone that practices Account-Based Marketing (ABM).

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

ClearVoice

OCTOBER 16, 2018

UGC is the greatest multi-purpose byproduct of Instagram: the endless supply of photos featuring your venue or product, snapped by customers with excitement, a memorable moment that involves you, and maybe even serious skill (or timing) to their photography. You don’t ever want to use user-generated content on your social media feeds.

Paid Search Agency 49

Paid Search Agency Ideal Customer Profiles Lead Ranking Lead Scoring 49

SalesIntel

FEBRUARY 7, 2024

This guarantees that you can easily access and use data in your campaigns. Customization capabilities: Powerful filtering and segmentation features will help you effectively target your campaigns and reach the in-market audience. This ensures a more personalized and ethical approach to data usage. Start right here!

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Unbounce

JULY 12, 2023

But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? So for finalizing artwork, you know, for finished pieces, which are going live on campaigns as well. We’re just having flashbacks to Mad Men.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

ClearVoice

MAY 27, 2020

If you were an enterprise brand, you could easily tap into specialized freelance teams for various verticals or campaigns. What matters most in the long run is what you bring yourself: your work ethic, your professionalism, your talent and, above all, your camaraderie. Keep in touch with industry and content trends.

Enterprise Management 135

Enterprise Management Work Management Resource Management Marketing Management 135

Unbounce

JUNE 23, 2023

I was super excited to see that Meta announced this week AI-powered tools to streamline ad processes, so text variation automatically creating multi variants supported by image creation to support the variants, all supported by cropping and sizing to do the same. You go in, say “ChatGPT tell me how to build a marketing campaign for this soup.”

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

ClearVoice

SEPTEMBER 25, 2023

is an AI-powered platform that audits prospects’ behavior to help you create personalized outreach campaigns that drive revenue growth. With the right prompts, your ideation, briefing, and production are enhanced, even if it still requires a human touch for strategy and review.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Unbounce

FEBRUARY 11, 2019

Smartly, landing pages are a big part of their campaign strategy. Why it works… Presenting the problem: The headline starts with the pain and insecurity (“Importing and Exporting Is Hard”) that any visitor who hits this landing page from a PPC campaign is likely to be feeling. Industry: Beauty.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Heinz Marketing

OCTOBER 15, 2018

” I can connect all of that content and tag it based on pain points, based on campaigns, for example. If you’re doing business with somebody, you’re not going to shell out $50,000, $100,000 or a million dollars or multi-million dollars without doing business face-to-face. Then, of course, you can automate that.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

Convince & Convert

APRIL 19, 2012

The reality is there’s going to be a handful of social agencies that get bought out at a ten to 12 times multiple, by SEO agencies, or by large multi-national advertising holding companies. Eric : I think that you hit the nail on the head when you talk about this in terms of who has experience managing multi-million dollar ad budgets.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Contently

SEPTEMBER 28, 2016

Here’s the multi-touch one we use.) With the analytics tools we use ( Contently Analytics , Demandbase, LinkedIn, Google Analytics, Campaign Monitor), we can see that we reach a loyal, high-value audience of several hundred thousand marketers and media executives each month. Look no further than Contently.

Multi-Touch Attribution 60

Multi-Touch Attribution Content Marketing Content Lead Ranking 60

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. When it comes to consent-based personalization, few campaigns could challenge Coca-Cola’s infamous “ Share a Coke ” campaign.

Privacy 118

Privacy Advertising Agencies Marketing AI Advertisements 118

LeadsRX

JUNE 9, 2021

This identity graph identifies these paths to purchase and, in turn, helps enterprise marketers, agencies, and their customers dial in their marketing campaigns, reduce wasted ad spend, and reach consumers most likely to convert. Crimtan – Solution: Crimtan ActiveID. DigiCenter – Solution: Identity & Device Graph.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

LeadsRX

JUNE 9, 2021

This identity graph identifies these paths to purchase and, in turn, helps enterprise marketers, agencies, and their customers dial in their marketing campaigns, reduce wasted ad spend, and reach consumers most likely to convert. Crimtan – Solution: Crimtan ActiveID. DigiCenter – Solution: Identity & Device Graph.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52