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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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Mastering Fear-Based Marketing: An Ethical Approach

Ignite

Let's set the record straight before visions of panic-inducing campaigns flood your mind. Our approach to fear-based marketing is about insightful guidance, not alarmism. Join me as we explore the ethical application of fear in marketing, ensuring it serves as a beacon rather than a deterrent.

Ethics 71
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3 ways marketers can build trust with data ethics

Martech

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Adhere to data ethics within our privacy landscape. Image: Acoustic.

Ethics 139
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The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive

Benchmark Email

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives.

Ethics 98
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Ethical data management is a win for marketers

Martech

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. “The Ethical data use goes beyond legal data use. Legal hurdles can’t be the only standard for marketers, however.

Ethics 105
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The Ethics of AI in Content Creation: Balancing Automation with Originality

Scoop.it

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. So for now, companies using this technology are the ones responsible for guaranteeing ethical use and protecting the rights of content creators.

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Personalization Is Powerful — Here’s How To Make It Ethical, Too

Salesforce Marketing Cloud

That’s because measuring consumer behavior is one of the most efficient and effective marketing strategies. They also expect companies to respect their privacy, and handle their data in a lawful and ethical manner. To start with, let ethics be your guide. How to build an ethical personalization strategy. Watch the video.

Ethics 98