What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. of the digital display ad market, according to eMarketer.
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