Remove campaign multi-touch
article thumbnail

What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. of the digital display ad market, according to eMarketer.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers. Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% In this article, we will touch on the following topics of interest, all of which are explored more thoroughly in our report: Why are mobile devices the place to be seen for your display ads? in 2021, to a total spend of $108.53

Display 98
article thumbnail

5 Ways Artificial Intelligence Is Changing Advertising Sales

Salesforce Marketing Cloud

Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer. With AI, they can hyper-target “Gear-Head Sci-Fi” to — say — a campaign for a futuristic new vehicle. How do these salespeople feel about the impact of AI on their world? The evolution of advertising sales.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers. Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

According to eMarketer , programmatic will account for 88.2% Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers. of all digital display ad spend by the end of 2021. Alternative ID solutions and data gathering mechanisms.

article thumbnail

Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. This number should be higher in connection with a native advertising campaign. billion this year.