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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. Influencers. Event tracking.

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Podcast Marketing Statistics for Businesses

Spiralytics

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

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A Hodgepodge of eMarketing enhancement tips

NuSpark Consulting

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. Tags: Conversion Tactics Marketing Strategy Pay-Per-Click Social Media. So here we go: Pay-Per-Click.

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A Hodgepodge of eMarketing enhancement tips

NuSpark Consulting

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. I preach optimizing the “micro&# elements of an entire eMarketing strategy. Tags: Conversion Tactics Marketing Strategy Pay-Per-Click Social Media. So here we go: Pay-Per-Click.

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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

As a marketer, you’ve probably heard the saying – “Email will never die.”. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. How Brands are Using Email as Part of Their Mover Marketing Programs. Why Market to Movers?

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What is retail media – and why it’s taking over in 2024

illumin

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?