Litmus

OCTOBER 24, 2023

In order of popularity among our respondents, the top 15 ESPs are: Salesforce Marketing Cloud 27.02% Mailchimp 19.24% HubSpot 12.63% Constant Contact 9.25% Marketo 8.81% Sendgrid 8.66% Marketing Cloud Account Engagement 8.22% Eloqua 6.9%

Service 96

Service Peer-to-peer Eloqua Opinions 96

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Martech

MARCH 3, 2022

Stensul already has integrations with Adobe Marketo, Oracle Eloqua and Responsys, Iterable, Braze, Movable Ink and others. Welcome news, therefore, for Pardot users who will no longer need to manually transfer finished email campaigns to Pardot for deployment. Many B2B teams already use Stensul and Pardot independently.

Marketing Automation Services 89

Marketing Automation Services Eloqua Marketo Template 89

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

The Point

FEBRUARY 18, 2020

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. The software freed up a backlog of campaigns waiting to be executed. The major software players in the marketing automation space have also seen a lot of changes in the last 5 years.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

Litmus

AUGUST 14, 2020

Adobe Marketo. Oracle Eloqua. Acoustic Campaign. Campaign Monitor. And if you need to hop into Litmus separately, any code changes you make will automatically sync to your ESP or MAP so nothing gets lost in translation. We currently integrate with: SAP Marketing Cloud. Oracle Responsys. Salesforce Marketing Cloud.

Marketing Automation Services 86

Marketing Automation Services Eloqua Marketo Hubspot 86

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Litmus

AUGUST 31, 2020

If you want to create campaigns that stand out and drive action, you need to implement the three pillars of email marketing. It takes a lot of work to get an email out the door, not to mention many teams are juggling multiple campaigns. How to use past campaigns to boost future performance. Have Marketo ? Have Eloqua ?

Email Marketing 98

Email Marketing Eloqua Marketo Paid Search Agency 98

Metadata

FEBRUARY 24, 2021

This activity generated 1,915,316 clicks from campaigns with 102,146 net new leads for customers and an impressive 3,832 triggered opportunities, resulting in $66M in triggered opportunity pipeline and 4.4x In addition to these integrations, Metadata added over 40 AI/multivariate enhancements to its campaign execution engine.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Use this to optimize meetings for sales calling campaigns.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Tomorrow People

MARCH 13, 2018

They’re all methods for honing advertising campaigns… methods that go back to the dawn of time. (Or You’ve probably got insights and findings from offline campaigns going back years. If an offline campaign (say, a broadcast execution with a huge budget) goes seriously wrong, it’s still been seen by millions of people.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

PathFactory

MAY 29, 2022

Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. Depending on the MAP, certain features can be enabled; ex: from Marketo we can link directly to the account/contact object in SFDC.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

SendinBlue

AUGUST 24, 2020

Sendinblue provides a toolbox of everything you need to create powerful and engaging marketing campaigns. The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. Both include 1,000 contacts. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

The Point

APRIL 8, 2015

Some of the key findings in the report include: • 77% of respondents indicate they measure pipeline contribution from specific campaigns ( tweet this ). 85% of those surveyed said they currently segment email campaigns based on persona ( tweet this ). • The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo' Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

JULY 1, 2021

Running omnichannel campaigns that are consistent and personalized. Marketers can easily and quickly clone their successful campaigns with minimal effort. j) Personalized Omnichannel Campaigns. 3) Campaign Planning & Deployment Across Omnichannel. c) Omnichannel Campaigns for Providing Seamless Experiences.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 52

The ROI Guy

AUGUST 24, 2018

Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from. The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

SalesIntel

MARCH 22, 2023

When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. By understanding the unique needs and preferences of each segment, you can create more effective marketing campaigns that drive positive results. Instead, an industry-focused marketing campaign is the right approach.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ClearVoice

APRIL 14, 2023

Lead generation A common lead generation KPI would be the number of leads generated by content campaigns. This can automate and optimize marketing campaigns. Some examples include Marketo, Eloqua, and Pardot. Focusing on how it fluctuates in relation to different content marketing campaigns.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Ledger Bennett

MAY 29, 2018

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. Exclude them from media campaigns so you only drive net new leads.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Customer Experience Matrix

MARCH 3, 2009

This post will continue with the scores for items that apply to usability for simple campaigns. Build a campaign as a list of stages. Users can build a simple campaign by defining a linear sequence of stages. The primary alternative, laying out a campaign on a Visio-style flow chart, is harder for most marketers to grasp.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Martech

DECEMBER 14, 2022

Among the many reasons for this is the amount of time spent doing the same tasks over and over for different campaigns. You can teach them and train them on what they need to do to be able to utilize Marketo or Eloqua HubSpot themselves. Marketing operations teams have a big problem with staff burnout and turnover.

Work Management 97

Work Management Marketing Management Marketing Automation Services Organization 97

Litmus

APRIL 13, 2021

Adobe (includes Marketo , Adobe Campaign , Magento , and Adobe Sign ): 7.6%. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Campaign Monitor (includes Emma and Delivra ): 3.5%. Acoustic (formerly Watson Campaign Automation/Silverpop): 2.8%. Campaigner.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

MARCH 26, 2009

The area where this comes up more often than any other is the design of multi-step campaign flows. These organizations have marketing operations staff members whose entire job is to set up campaigns. There are two basic approaches to this: use a flow chart, or present a list of steps. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Webbiquity

JULY 12, 2016

1) Marketo. All of these are covered inside of HubSpot and you can create campaigns and CTAs (calls to action) that inside every point and hub that brings people to where you want them to go.” — Hunter & Bard. 7) Oracle Eloqua. Best suited (like Marketo) for large enterprises. Google Review Count: 93,900.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Heinz Marketing

NOVEMBER 26, 2021

Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. This has been an explanation of the 3 Need-to-Have Tools/Channels for a successful ABM campaign. Robust Data Intelligence Platform(s). Enable sales reps to personalize at scale. And there you have it! Are you convinced?

Account Based Marketing 100

Account Based Marketing ABM Sales Management Budget Programs 100

Zoominfo

MAY 9, 2022

Conversely, as their name implies, marketing automation tools automate your marketing outreach, such as email marketing campaigns, nurture flows, and online advertising. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130