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| | THE POINT
AUGUST 24, 2010 Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best
The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really stand out from the clutter.
| | CHRIS KOCH
DECEMBER 2, 2011 Is “social media campaign” an oxymoron?
If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. You can read synopses of the programs here and here.)
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| | B2BBLOGGERS
AUGUST 30, 2010 Exclusive Interview Eloqua's Director Of Content @jchernov.
Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. At Eloqua the entire company is responsible for social media.
| | CUSTOMER EXPERIENCE MATRIX
MARCH 25, 2012 Kwanzoo Builds Content for Cross-Channel Marketing
These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., Here’s the story. True enough. which is not the ideal situation.
| | IT'S ALL ABOUT REVENUE
OCTOBER 28, 2011 17 Marketing Action Items in 140 Characters or Less
Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. Elotweet #4: Incorporate social media share buttons on campaign microsites & position campaign content as “sharable” Elotweet #5: Didn’t know you could add social media share links in emails. What are others saying about their Eloqua Experience?
| | LEADSLOTH
AUGUST 11, 2009 B2B Pay Per Click Advertising
To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting. Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?
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CHRIS KOCH Is “social media campaign” an oxymoron?
| FRIDAY, DECEMBER 2, 2011
If you had asked me a few years ago whether the traditional marketing campaign
had any place in social media I would have scoffed. would have had only slightly less disdain for the audience for these campaigns
. If all you do is run contests and campaigns
on Facebook, how can you expect to hold onto prospects over the long term? But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign
, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign
. You can read synopses of the programs here and here.) MORE >>
IT'S ALL ABOUT REVENUE Connecting the Dots Between Social Media & Demand Generation
| FRIDAY, JULY 6, 2012
by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua
partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration. When mapping and developing content for your demand gen campaigns
, consider how it can be shared beyond your direct list of contacts. Create inbound “content pathways” that lead
to your demand gen hub, whether that’s a corporate website, long-lived microsite
or blog. Early Stage: Drive traffic to demand gen content via social media. MORE >>
WEBBIQUITY Genoo Aims to Shake Up Marketing Automation Market
| SUNDAY, FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites
and use content marketing to capture leads
and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua
, Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites
. per 1,000 emails sent. per month. MORE >>
CUSTOMER EXPERIENCE MATRIX Social Media Features in Marketing Automation Systems: Who Does What?
| THURSDAY, DECEMBER 8, 2011
This is harder than monitoring since it requires linking social identities to marketing leads
and connecting to the social system’s API. This contrasts sharply with mature categories like email, landing pages, and nurture campaigns
, where dozens of features are shared by most systems. Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). MORE >>
WEBBIQUITY Marketing Automation: Like Bringing a Gun to a Knife Fight
| SUNDAY, FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names that come into your system that aren’t really “leads
yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads
from long-term leads
from tire-kickers? “Software-that-helps-turn-raw-names-into-qualified-leads
-by-delivering-the-right-content-at-the-right-time-and-monitoring-response would be most accurate, but kind of a mouthful. Many marketers are starting to get this. MORE >>
- My List of Demand Generation Vendors, and Who They Sell To CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
- Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast B2B MARKETING ZONE POSTS | MONDAY, MAY 3, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- Marketing Automation: Bringing a Gun to a Knife Fight WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 29, 2009
- Genoo Aims to Shake Up Marketing Automation Space WEBMARKETCENTRAL | MONDAY, SEPTEMBER 21, 2009
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